Senior Product Marketing Manager, Design & Build

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We’re looking for a seasoned Senior Product Marketing Manager to take full ownership of our Design & Build capabilities. In this role, you’ll collaborate with cross-functional partners to lead our messaging, strategy, and go-to-market initiatives—shaping how users discover, understand, and adopt our core product functionality. 

This is a highly visible and strategic role in which it will be crucial to build trust and partnership with teams across Product, Engineering, and Marketing to ensure that our offerings not only meet market needs but set new industry standards.

About the role:

• Location: Remote-first (United States; BC & ON, Canada) 
• Permanent 
• Full-time
• Exempt 
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  
  
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $152,000 - $212,500
    • Zone B: $142,500 - $199,500
    • Zone C: $134,000 - $187,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • 172,500 - 241,500

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Manager, Product Marketing

As the Senior Product Marketing Manager, Design & Build, you will … 

• Develop an expert understanding of Webflow’s technical web development features, and the customers who use them — to create compelling and impactful marketing that tells our story and drives adoption
• Collaborate and contribute to the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights  
• Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners
• Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform
• Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a Senior Product Marketing Manager, Design & Build if you:

• Have 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
• Have a solid foundational understanding of web development concepts – including HTML, CSS and Javascript
• Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
• Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs
• Have experience with Webflow or similar web development technology
• Have deep empathy for users and are able to adapt how you communicate to reach and engage your audience
• Can connect technical concepts with user value and express it succinctly
• Are naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
• Have a collaborative nature and exceptional interpersonal skills

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.