What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Senior Product Marketing Manager position?

The suggested salary for this position is $152,100-$185,900*

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Senior Product Marketing job at CoverGenius

Cover Genius is a Series C global Insurtech with a vision to protect all the customers of the world’s largest digital companies. Partners such as Booking.com, eBay, Shopee, Ola, Wayfair and AXS have integrated XCover, our insurance distribution platform that embeds protection for millions of worldwide customers each year.

Our team and products have been recognized with dozens of awards including one of The Best Places to Work in New York City by BuiltIn in 2022 and ranked by the Financial Times as the #1 fastest growing company in APAC in 2020. Our diverse team across 10 countries and many language groups commits itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are Bold, Authentic, Purposeful and Inspired

Our People are not Perfect, Traditional, Complacent or Cautious

About the role

Our Senior Product Marketing Manager will be a Product Marketing expert with strategic thinking and a core skillset in creating complex, go-to-market content and strategies for our technology and insurance products. The role will work closely in collaboration with our broader marketing, partnerships and product team to raise awareness of our technology platforms and capabilities. The Senior Product Marketing Manager will need to be able to understand and articulate highly technical products, formulate USPs in collaboration with our comms team, train internal teams on the messaging, and work with the broader marketing team to design product-level content marketing and communications activities that align with the overall company strategy. Your enthusiasm for the technology industry, awareness of trends, knowledge of technology strategy and excellent writing capability will mean you can craft engaging and thought-provoking communications that benefit our partnership efforts.

What your work week will look like

Develop the positioning, messaging, and go-to-market strategy and roadmap for a variety of technology and insurance products to increase adoption of our platforms and products.
Train and enable the global partnerships team with product training, messaging, positioning and win/loss analyses.
Work with the marketing team to develop partner-facing materials including sales decks, flyers, platform demos, partner case studies and success stories, product narratives and in-depth consumer surveys.
Create engaging product messaging and content for covergenius.com.
Undertake regular competitive analysis and communicate the findings to the rest of the team.
Work as the link between marketing and technology teams, helping translate product benefits, features and unique selling points into compelling marketing communications that can be distributed across events, PR, content, lead gen and email marketing campaigns.
Manage product launch planning and communications and work with the wider marketing team to execute promotional activities across multiple channels.
Development and ongoing maintenance of product positioning and messaging, including alignment with vertical USP's.
Development of product content including videos, case studies, long form articles, research initiatives, and whitepapers.
Work with the marketing team to unearth new ways to promote our products and USP’s.

What the ideal profile looks like

6+ years of marketing experience at a B2B technology company.
Minimum of 4+ years specific product marketing within a high growth technology company.
Experience with a wide range of marketing channels and assets (in-product/app, email, blog, social, website, videos, events) and understanding of how to use each to achieve business goals.
Experience with enterprise solutions and a verticalized sales approach.
Experience managing market research activities as either a research project lead or primary stakeholder / marketing contributor.
Excellent writing skills for authoring compelling content and product messaging, with examples of user-centered written communications.
A strategic thinker, yet performance-driven and comfortable owning initiatives across cross-functional teams.
Previous experience managing a team of product marketers - a plus.
A strong insight-led approach to understanding your customer base.
A willingness to roll up your sleeves and work across a wide range of responsibilities, managing multiple projects simultaneously, as the business scales to the next level.

Why Cover Genius?

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?

• Unlimited PTO and a Flexible Work Environment - we are outcome focused and understand that for our people to perform at their best flexibility is critical.

• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.

• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.

• Social Initiatives - pictures speak a thousand words!

Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!

The health and safety of our people, family and communities is our number one priority. This means that we require all of our employees to be fully vaccinated against COVID-19 if they are not subject to an applicable legal exemption; therefore all offers will be subject to proof of vaccination or an attestation of exemption. Please speak to us if you have any questions regarding our reasonable accommodations process based on your individual circumstances.

*Cover Genius is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time.

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Senior Product Marketing Manager

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