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Senior Product Marketing Manager, Consumer - Professional Certifications)
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Coursera can hire people anywhere in country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. Our interviews and onboarding are conducted virtually, a part of being a remote-first company.
Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 92 million registered learners as of Sept. 30, 2021. Coursera partners with over 250 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and business. Coursera became a B Corp in February 2021.
Job Overview:
Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll lead consumer product marketing for a number of Coursersa’s high priority learning products including professional certificates and courses. Coursera is a leader in these dynamic, growing markets and you’ll play a key role supporting our growth and revenue goals.
Responsibilities:
- Define our target audiences for key learning products including professional certificates and courses.
- Identify and activate core audience insights to help shape our product strategy and strengthen product-market fit.
- Drive our strategy and market position in the online learning space. Track competitor and market landscape to drive market insights.
- Develop and activate core product positioning, value props and messaging for our target learner segments.
- Drive the go-to-market strategy and execution of high impact product launches.
- Partner closely with product team leaders, including Product Managers and Product Designers
Basic Qualifications:
- 10+ years professional level work experience with 5+ years in product marketing
- Demonstrated experience developing, launching and scaling innovative consumer products
Preferred Qualifications:
- Experience working in EdTech or higher education
- Experience working with global products and audiences
- Experience or passion for the future of learning and future of work
- Ability to operate at strategic level while driving executional excellence
- Demonstrated strategic thinking with an analytical approach based in data and audience analytics and developing strategies to solve ambiguous and complex problems
- Thrives in fast-paced environments with a bias for action and can adapt quickly to shifting priorities
If this opportunity interests you, you might like these courses on Coursera:
- Customer Insights: New Product Development Orientation
- Positioning: What You Need for a Successful Marketing Strategy
- Marketing Strategy Specialization
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Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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