Senior Product Marketing Manager - Connected Sites

About the role:

The Site Visibility Product Marketing team is looking for a founding team member to accelerate adoption of one of Samsara’s fastest growing new products, create new solution-driven narratives, and bring new products and features to market. At Samsara, the Product Marketing team is responsible for launching over 100 new hardware and software products to market each year, partnering closely with product, sales, customer success, and broader marketing teams. 

As the second Sites Product Marketing hire, your work will not only have a direct impact on the future of one of Samsara’s fastest growing product lines, but will also impact Samsara’s long-term growth goals. This role is for you if you pride yourself on your creative problem solving skills, make decisions using a data-driven approach, can execute quickly to support a fast-growing market, enjoy working with various teams and leaders, and are excited to learn new skills.

In this role, you will: 

• Define and manage end-to-end GTM strategy for an entire product area, including messaging, positioning, launch planning, sales enablement, and customer adoption. 
• Serve as a technical, subject matter expert and create messaging that showcases Samsara’s vision and unique story to diverse audiences. The results can range from keynote presentations, to hands-on workshops, to customer-centric videos, and more.
• Drive creative, multi-channel marketing campaigns that resonate with internal and external audiences. Partner with growth, demand generation, and marketing operations teams to execute and measure results. 
• Build product marketing programs and frameworks to promote Samsara’s products and services, internally and externally, and drive organizational excellence.
• Develop insights based on product usage data, voice of customer, campaign effectiveness, industry trends, and competitive intel and translate those insights into actionable recommendations that promote business objectives and drive tangible results.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. 

Minimum requirements for the role:

• 5-8+ years of relevant experience in product marketing, solution marketing, growth marketing, product management, or go-to-market strategy.
• Excellent written and verbal communication skills. You’re comfortable presenting to internal and external audiences (large and small) and are an expert at creating and editing everything from pithy emails to detailed launch plans to researched white-papers and more. 
• Ability to synthesize and distill complex information into clear, concise messaging for different audiences. 
• Experience in high-growth technology companies and/or fast-paced startups – you’re happiest operating without a set playbook and hold yourself to a high standard of excellence. 
• Strong cross-functional leader – you have on-the-job experience managing and communicating complex projects with many stakeholders.  
• You’re detail-oriented, yet can think big picture; analytical, yet creative; and a self-starter who is not afraid to execute and get in the weeds.

An ideal candidate also has:

• Experience in B2B marketing.
• High sense of urgency and ambitious work ethic to drive business outcomes.
• Analytical chops to understand customer data and measure the effectiveness of marketing programs.
• Desire to conduct product, customer, and market research.