Senior Product Marketing Manager (Competitive Intelligence)

As a Competitive Intelligence Product Marketer, you will work closely with a wide range of cross-functional teams (Product, Marketing, Sales) to turn competitive insights into actionable advantages for GitLab’s go-to-market motion. To achieve this ambition, you will organize and distill competitive intelligence, educate our teams, and create specific competitive playbooks & content that increase our share of the market.

What you'll do in this role 

• Develop, organize, and maintain a competitive information repository, both internal and external facing.
• Partner with our Product team to ensure a single source of truth across GitLab that surfaces product strengths, weaknesses, and differentiators.
• Collaborate with Sales to enable all teams to confidently and proactively pitch GitLab in competitive situations.
• Develop competitive playbooks (discovery, positioning, messaging, objection handling, scripts, battle-cards, ROI tools, etc.) with respect to specific markets or competitors to drive GTM campaigns.
• Ensure accuracy and maintain competitive landscape content including website pages, presentations, demos, and other assets.
• Translate competitive developments into meaningful ‘so-what’ and ‘why’ insights for GitLab’s GTM strategy.
• Develop specific playbooks iteratively that guide our Sales and Channel teams on how to compete in specific stages.
• Drive deep competitor analysis including product strategy research, customer research, and technical research.
• Train and enable sales and partner teams on a technical level to deeply understand competitor features and capabilities vs GitLabs.
• Develop and represent GitLab across demos, webinars, and videos across a range of decision-maker audiences.
• Leverage technical insight about GitLab products and competitor products to influence the overall product strategy and roadmap.

We're looking for 

• Experience developing competitive collateral (e.g. playbooks, content, decks, demos, webinars, videos, battle cards, ROI tools, etc.) and collaborating with GTM teams (Marketing & Sales) on competitive response situations is a plus.
• Prior experience in Product Development or Software Engineering & Architecture is a plus.
• Prior experience in Solution Architecture & Engineering or Technical Account Management is a plus.
• Hands-on experience installing, configuring, evaluating, and analyzing competitive and complementary technologies to compare and differentiate them.
• Understand market dynamics, the competition, and customer needs of the enterprise application development and delivery space.
• Understand enterprise buyer and user personas tasked with developer, security, and operations tools and solutions and how to market to them.
• Ability to move iteratively with speed and urgency.
• Written and verbal communication fit to engage customers, analysts, and influencers.
• Ability to travel if needed and comply with the company’s travel policy.
• If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.

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