Senior Product Marketing Manager, Codespaces

GitHub, the home for all developers, is looking for a strategic and collaborative creative thinker to join us as a key member of our fast-paced and growing marketing team. You’ll oversee Product Marketing for GitHub Codespaces.

In this role, you’ll bring your experience understanding of the software development lifecycle (from developer environments to deployment) and engineering teams to help communicate the unique value and capabilities of GitHub offerings to developers. Through partnering with fellow product marketers, product management and our revenue organization you will define the strategic goals and quarterly OKRs for products and align efforts to drive key results and outcomes. In addition you will own the strategic positioning and messaging for GitHub Codespaces.

As a Senior Product Marketing Manager you will report to the Head of Product Marketing. You partner and collaborate with peers across Sales, Product Marketing, Product Management, Developer Relations, Demand Marketing and Global Field Marketing. You will work with Marketing and Sales Ops to define core measurements and understand the efficacy of programs to optimize results over time.

Responsibilities:

• Build compelling product and solution messaging and content for GitHub Codespaces
• Support product adoption goals in new and existing customers with effective customer success informed programs and marketing initiatives 
• Inform and influence Product Leadership on decisions related product roadmap and pricing/packaging 
• Act as a subject matter expert for launch strategies and metrics for new products and own enterprise-developer focused content
• Scope and lead creation of impactful customer education assets mapped to buying journey 
• Develop effective go to market strategy leveraging available and nascent levers including sales teams, professional services, customer and seller incentive programs 
• Support developer engagement through creation of effective presentation assets, conversation guides and other supporting materials 
• Partner with sales to lead customer conversations and establish effective feedback loops to inform content creation and product direction 
• Develop campaign messaging and strategy in partnership with Demand Generation team 
• Collaborate with the customer success team to identify patterns for success and areas to improve in the product, along with continuous improvement input for messaging and content. 
• Monitor key competitors in the cloud-hosted developer environment market and identify gaps and opportunities for go to market activities

Requirements: 

• Wide-ranging experience in product marketing, developer relations, or related field
• Experienced working with and developing content for technical audiences and engineering leaders
• Effective at cross-functional collaboration
• Comfortable soliciting and incorporating feedback on key deliverables
• Exercise strong judgment in selecting methods, techniques and evaluation criteria for obtaining results
• Ability to work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors
• Strong understanding of priorities for product marketing efforts based on customer and market demands
• Understanding of B2B software business models and the ability to build aligned programs to drive business growth 
• Ability to succeed and embody a growth mindset in a deadline-oriented, fast-paced environment with frequently changing priorities 
• Exceptional written and oral communication skills 
• Attention to detail plus the ability to quickly adapt to changing requirements and opportunities 

Preferred: 

• Experience with software collaboration & DevOps platforms
• Experience with configuring a developer environment
• Familiarity with GitHub: our product and our community
• Experience or familiarity with open source software