Senior Product Marketing Manager

About the Role

As a Senior Product Marketing Manager in Chime’s growing product marketing team, you will lead strategy, planning, and execution of Go-to-Market plans for new product features and launches. Working cross-functionally with Marketing, Research, Product, Design, and more, you will be activating go-to-market strategies ranging from top-of-funnel awareness campaigns down to lower-funnel conversion campaigns.

For Colorado based roles: In accordance with applicable law, this role has an annual starting salary of $141,500 plus bonus, a competitive equity package, and benefits. The actual pay may be higher depending on your location, skills, qualifications, and experience.

Responsibilities

• Define and run comprehensive go-to-market strategies for new and existing product initiatives including: audience definition, product positioning and messaging, and launch strategy.
• Partner closely with our User Research and Product teams to understand members needs and the broader competitive landscape, and influence new product development.
• Lead the strategy, planning, and execution of go-to-market plans working closely with Product, Design, Paid Acquisition, Social, Creative, Lifecycle, and PR.
• Influence product strategy and in-product communications through relevant research, product foresight, and effective cross-functional teamwork.
• Proactively identify and prioritize new opportunities to drive product adoption and member engagement.
• Take a data and results-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
• As a senior member of the team, you will coach and mentor Product Marketing Managers.

Requirements

• BS/BA in Business, Marketing, or related field
• Minimum of 8 years running end-to-end marketing campaigns at a tech, consumer finance or innovative, fast-paced consumer brand
• Ability to run multiple projects simultaneously with competing priorities and deadlines aligning partners and production teams, minding details, organizing materials and leading and aligning team members.
• Performance oriented and data driven. Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to shift when the data tells you
• Out-of-the-box, strategic problem solver ready to get creative and take risks building a consumer brand from ground level
• A reputation for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
• A successful track record of project management that spans time, subject areas, and stakeholders

A little about us

We created Chime because we believe everyone deserves financial peace of mind. By eliminating unnecessary fees and helping people grow their savings automatically, we’ve empowered millions of Americans to take control of their finances.

Chime is the largest and fastest-growing U.S. player in the challenger-banking space. Through our banking partners, we offer access to bank accounts with fee-free overdraft, provide members the chance to receive early access to their paychecks, help them improve their credit, and more!

We’ve built one of the most experienced leadership teams in Fintech and were recently valued at over $25.5B. We’ve raised over $1.7B in funding from leading investors including Sequoia Capital Global Equities, SoftBank Vision Fund 2, General Atlantic, Tiger Global, Dragoneer, DST, Coatue, Iconiq, Menlo Ventures and

What we offer

• ? Competitive salary based on experience
• ✨ 401k match plus the usual medical, dental, vision, life, and disability benefits
• ? Generous vacation policy and company-wide Take Care of Yourself Days
• ? Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• ? A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of banking service

We know that great work comes from great, and inclusive teams. At Chime, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

#LI-AA1