Senior Product Marketing Manager, Capital

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

In line with its commitment to helping merchants succeed, Shopify offers Shopify Capital - a financial product aimed at providing funding for business growth.

Shopify Capital is a unique funding solution that addresses the distinct financial needs of Shopify merchants. It offers hassle-free access to working capital, simplifying traditional financing hurdles and helping businesses flourish. As Shopify Capital caters specifically to Shopify merchants, it demonstrates a deep understanding of their needs, enabling streamlined access to essential funds for expansion and growth. This Senior Product Marketing Manager role presents an exceptional opportunity to work on a product that plays a pivotal role in empowering merchants, making a profound impact on their businesses and allowing you to achieve unparalleled professional growth.

Requirements

• Proven track record in product marketing, revenue marketing, and/or growth marketing
• Experience working with both sales and self-serve funnels to optimize customer adoption and revenue generation
• Ability to thrive in dynamic, ambiguous, and fast-paced environments, adapting quickly to change and uncertainty
• Excellent communication skills with a knack for inspiring teams and driving followership from stakeholders
• Keen attention to both the big-picture strategy and the details, driving projects from inception to completion
• Experience owning and developing an omni-channel marketing plan, budget and channel strategies for B2B products in relevant industries
• Deep experience with segmentation, positioning, value proposition and messaging
• A strong track record of ownership and accountability for exceeding targets and delivering results
• Proven experience using data and analytics to drive decision-making, execute projects, and measure performance
• Demonstrated skills in balancing technical and commercial context and needs, ensuring alignment with overall organizational goals
• Proficiency in building plans and executing them against established KPI’s
• A problem-solving mindset, complemented by a get-shit-done attitude
• Desire and ability to look beyond just marketing growth or channels and have experience considering all the levers that impact performance as well as value for business and for customers

Bonus Points

• A background in fintech or financial services, including banking and lending
• Experience working with e-commerce software or other retailers
• Experience using Shopify or any “like” commerce platforms

Responsibilities

• Develop clear and compelling product narratives and positioning by understanding merchant needs, product, roadmap, market trends, and competitive forces
• Drive strategy and creation of GTM and growth campaigns to ensure we meet business objectives
• Develop and execute short and long-term multi-channel campaigns to drive marketing leads and maintain a healthy sales pipeline
• Measure and report on the effectiveness of marketing programs and campaigns with the purpose of improving resource allocation, efficiency and revenue generation
• Develop a deep understanding of the market, the merchants we’re targeting, and the approaches to marketing, communications and engagements that are most likely to connect with them
• Update the marketing, sales, and product teams about customer behaviors, buying preferences and patterns
• Closely collaborate with all areas of the marketing team (Field, Partner Marketing, Demand, Marketing UX, Growth, Digital and Content) to ensure the development and delivery of the most effective and efficient marketing programs for your market and our merchants
• Closely partner with Product Management and other R&D crafts on product roadmap, GTM, and product-led growth initiatives
• Provide feedback to the broader Shopify teams about the market, what’s working, what’s not, and what else is required to augment the growth strategy 
• Unafraid to advocate and push forward important strategies and tactics to make the business stronger

At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.