Senior Product Marketing Manager, Banking

We are looking for an experienced Product Marketer to join Square's Banking Marketing team to help launch and grow a suite of new financial products for small businesses. The Product Marketing Manager champions the voice of the customer when developing and marketing our products. You will help define and build remarkable banking products for small businesses. You will partner with Product, Engineering, Data Science, Sales, Customer Success, and Creative teams to take our banking products to the next level. You will ensure that the right customers are getting the right message, about the right products for them, through the right channels, at the right time.

The Product Marketing Manager will also showcase an understanding of product strategy, branding, B2B and B2C marketing, cross-channel acquisition (paid and unpaid), sales enablement, and experience with cross-functional coordination. You should also have exceptional leadership, analytical, and communication skills.

You Will:

• Have a deep empathy for our customers' pain points and needs through qualitative and quantitative research, and develop solutions to meet those needs. Ensure that the voice of the customer is always represented in every customer product and marketing experience
• Work with product managers, engineers, creative, data scientists, marketing analysts, and other team leads to identify product opportunities and prioritize efforts
• Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, essential messaging, marketing channels, and budgets - across the customer journey to convert, grow, and retain our customers
• Oversee the metrics. Work with our Data Science team to report out on goals, measure performance, and identify optimization opportunities
• Work with our designers and copywriters to develop compelling, and creative marketing collateral across channels
• Partner with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
• Develop and execute upon strategic quarterly marketing plans for sustained product growth
• Support cross-functional marketing team projects

• BA/BS degree; MBA a plus
• 8+ years professional experience
• 4+ years working in a marketing capacity. Preference for experience designing go-to-market strategies for product launches.
• Strong quantitative ability, and excellent written and oral communication skills
• Comfort in a face-paced, startup environment
• Previous background in B2B marketing
• Experience in FinTech, lending, or financial services a plus

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.