Senior Product Marketing Manager- Banking Services- Cash App

Cash App has become the fastest growing finance brand on the planet and is redefining the world’s relationship with money by making it more relatable, instantly available, and universally accessible for everyone.

We initially launched Cash App to offer instant, simple & free peer-to-peer payments. But over the past few years, we’ve meaningfully expanded the set of financial services provided to customers. Cash App now offers not only P2P, but also a free debit card, instant spending rewards (Boosts), a free bank account, fractional stock investing, and the easiest platform in the world to buy, sell, and move Bitcoin. 

Overall, we’re working hard to bring about a better way to send, spend, save & invest for everyone.

Our message and our product resonates deeply with customers. In June 2020 alone we saw more than 30M unique monthly transacting users. We’re consistently a top 10 app overal, have held the number one finance spot in the US App Store for the past three years and are a top 10 finance app in the UK. We see more engagement on social media in a given day than most brands see in a year. Moreover, we’re building an ecosystem that redefines the world’s relationship with money and offers hope beyond the traditional, broken financial system.

Cash App seeks to hire the best talent regardless of location. Our employment model is distributed, offering the opportunity to collaborate with teams across the world with major hubs in San Francisco, New York, St. Louis, Portland, Toronto, Kitchener-Waterloo, Sydney, and Melbourne.

As part of its mission, Cash App is innovating new ways to make banking services more relatable, simple, and universally accessible. Today, millions of customers receive their paychecks, make purchases through their Cash Cards (a free, instant discount debit card), and save their money through Cash App. 

 As our very first Product Marketing Manager for Banking Services, you will be leading the GTM strategy for key products in our banking product portfolio. This will entail owning the marketing plans for products such as Cash Cards and Deposits, as well as identifying and executing on the biggest opportunities for product growth. To be successful, you’ll forge strong partnerships across Product, Creative, Design, Brand, Data Science, Analytics, and more. 

You will also join as one of the founding members of a rapidly growing product marketing team. We’re looking for seasoned, team-oriented product marketing leaders to help us scale the discipline and play a pivotal role in shaping our culture and strategy. This role reports to the Head of Product Marketing. 

You will:

• Develop and drive the GTM strategy for key banking products, including goal setting, customer insights, market analysis, positioning and messaging,and channel strategy.

• Lead campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams.

• Launch insights-driven marketing programs that drive customer behavior and reach business objectives, in close partnership with the broader Cash App team. 

• Champion Cash App’s marketing experimentation culture by testing measurable and scalable programs that you’ll optimize and launch based on learnings.

• Influence Cash App’s banking products by synthesizing and championing key market insights and representing the product marketing perspective in the development cycle.

You have:

• 7+ years of experience in product marketing and growth marketing at one or more fast-growing consumer tech companies (fintech a strong plus).

• A strong track record of spearheading product launches and marketing campaigns that drove significant business growth. 

• Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives.

• Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality, along with the ability to effectively synthesize market insights.

• A scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.

• An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives.

• Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders.

• Comfort in operating in a highly entrepreneurial, fast-paced, and startup environment.

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Cash App treats all employees and job applicants equally. Every decision is based on merit, qualifications, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will consider for employment qualified applicants with criminal histories in a manner consistent with each office’s corresponding local guidelines.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.