What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Senior Product Marketing Manager position?

The suggested salary for this position is $152,100 - $185,900*

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Senior Product Marketing job at Articulate

We are seeking a Senior Product Marketing Manager to join our growing Product Marketing team to help drive Articulate GTM strategy. In partnership with the Director of Core Product Marketing, this person will help inform the product roadmap, develop messaging and positioning for Articulate products and partner with marketing and sales stakeholders to deliver business results.

What you'll do

Define positioning, unique value props, and differentiated messaging that demonstrates ongoing value of Articulate products to support aggressive revenue, expansion, and renewal goals
Build out buyer personas and work cross-functionally to integrate key insights into our messaging
Work with Demand Gen and content marketing on campaign execution; review copy created by other team members to ensure accuracy of our positioning and messaging
Plan and execute research initiatives to develop a deep understanding of customers, markets and competitors that can inform GTM strategy and product roadmap
Develop understanding of Articulate’s market - trends, competitors, compelling events incorporate learnings into GTM plans
Lead product / feature launches, working in collaboration with demand gen and creative teams to execute multi-channel launches that effectively drive customer acquisition and retention
Support execution of events with messaging, content and insights
Create assets for our revenue generation teams throughout the sales and customer success process (e.g pitch decks, brochures, sales sheets, battlecards, etc.)

What you should have

8+ product marketing experience within a B2B SaaS context
Understanding of how to take products to market via sales and marketing channels and best practices
Customer centricity - ability to develop customer insights use them to inform messaging, GTM strategy
Data-orientation – ability to create and leverage data as a leading input in decision-making; you lean on data and metrics but are comfortable making decisions when data is ambiguous or unreliable
Exceptional communication skills – be an amazing storyteller with the ability to translate complex ideas into narratives
Results-orientation – ability to prioritize, execute, and drive results
Cross-functional collaboration - ability to partner with internal stakeholders, collaborate effectively
Bachelor’s degree required; MBA preferred

About us

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective.

Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.

Named one of Inc. Magazine’s Best Workplaces 2020 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.

Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law. We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.

(For information about Articulate's privacy practices, please view our Privacy Notice)

Senior Product Marketing Manager

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