Senior Product Marketing Executive

About Us:

Since 2015, Cognism has been a trusted leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide.

Cognism has helped thousands of sales teams to find, engage and close their dream prospects by providing them with a blend of real-time company, people and event data.

One of our main goals, is to hire individuals who want to grow, develop and build on their already thriving careers and we work hard to help you achieve any goals you have, while having fun along the way.

There hasn’t been a more exciting time to join us, we have just been through our Series C funding to enhance our global presence and we have just been named as one of the Top 15 startups in the UK by LinkedIn, for the 3rd year running!

For more information on Cognism’s intuitive sales intelligence platform powered by world-leading data, compliance and targeting, please visit www.cognism.com.

The Role:

We’re hiring for a (Senior) Product Marketing Executive, who will work as part of the Product Marketing team. As a Product Marketing Executive, you’ll collaborate with Marketing, Product and Sales across the main pillars of Product Marketing: positioning & messaging, launches, sales/marketing content enablement.

The ideal candidate will be a well-organised self-starter with great attention to detail, who has the ability to manage multiple projects effectively and can easily adapt to new responsibilities.

Key Responsibilities:

Positioning and Messaging

● Support the Product Marketing function in becoming the voice of the customer

● Be an expert on our buyers - understand and document how different personas and segments make decisions and what product capabilities are important to them. Then distribute what you learn in a scalable and repeatable way.

● Plan and perform messaging tests and experiments in partnership with our website manager and the demand gen function

● Work with the CI team to gather relevant competitive data to inform product messaging

● Use qualitative and quantitative measurement to inform your next initiative.

Launches & Messaging

● Plan and execute product launches. Take ownership of different parts of the process to ensure releases and launches are delivered seamlessly, both externally and internally

● Work alongside Content, Demand Gen, and Customer Marketing teams to enable aligned multi-channel product marketing initiatives.

● Work with the sales enablement team to ensure launch narrative and training is delivered to the revenue org in the most effective and efficient way possible.

● Work with Product Operations & the documentation team to maintain a consistent narrative across materials and develop customer-facing release notes according to a predefined schedule

Content enablement

● Create easy-to-understand, client-facing product workflows, ensuring prospects and customers understand the different ways they can use the platform

● Help in the creation of customer-facing product videos to be used in sales conversations & marketing campaigns

● Help turn the product roadmap into client-facing collateral that can be used by the revenue org

● Create new assets to support sales and improve Product Marketing’s impact on revenue

● Help in the distribution and effective use of product messaging across different content formats & channels

● Maintain the freshness and relevance of sales assets in the company’s CMS

Requirements

●Experience in B2B marketing, sales, or a client-serving role

●Clear and effective communication (written and verbal)

●Excellent writing skills

●Attention to accuracy and detail

●Creative self-starter with the ability to work autonomously and as part of a team

●Ability to execute with speed, fail and learn fast

●Ability to prioritise workload, manage and track multiple projects at the same time

●Ability to work well in a fast-paced environment and effectively respond to changing priorities

●Receptive to opportunities for continuing education and professional development

●Comfortable learning how to use a variety of tools to support objectives

●Analytical and problem solving skills; able to analyse the problem, prove what is or isn’t working and decide the best course of action

Benefits

• 25 days’ holiday, PLUS all the usual UK public and bank holidays
• A day off for your birthday!
• Cycle to Work scheme.
• Generous Maternity and Paternity Leave
• Cushion Pension Scheme (auto-enrol after 3 months).
• Monthly Wellbeing Allowance.
• Access to Spill – our slack integrated therapists.
• Commitment to the Armed Forces Covenant.
• Learning and Development budget.