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Senior Product Marketing Associate, Billing & Coverage

Alma is hiring a Product Marketing Manager

Contract type
Please let Alma know you found this offer on WeLoveProduct as a way to support us so we can keep publishing more product marketing manager job offers.
Job description

Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 8,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory or work with our Client Matching team to receive personalized recommendations and individualized support. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022. 

Senior Product Marketing Associate, Billing & Coverage

Alma is seeking an equal-parts creative and analytical B2B Senior Product Marketing Associate to join our growing Marketing team. You’ll partner closely with our Billing and Coverage team to execute projects to fuel business growth and deliver superior user experiences, as well as drive go-to-market strategy, positioning, and marketing asset creation. The Billing and Coverage team is responsible for both provider and client facing experiences, including collecting client insurance and payment, invoicing and credit card payments, payouts, and deductions.

Whether new to the industry or a longtime practitioner, taking insurance for the first time or an insurance expert, members depend on Alma to support them with the tools they need to run a thriving, financially rewarding private practice. With support from the Senior Product Marketing Manager, this role will have the unique opportunity to establish the member billing and coverage foundation in support of that goal.

The ideal candidate is an excellent communicator, is eager to learn, and has a strong bias to action. This role reports to a Senior Product Marketing Manager on Alma’s Marketing Team. 

What you’ll do:

  • Partner with Product, Engineering, Sales, and Customer Experience teams to launch and scale products through the development and execution of go-to-market strategies
  • Develop a deep understanding of Alma’s billing and coverage policies, best practices, and user experiences
  • Compose core product positioning, value propositions, and messaging frameworks for both internal and external audiences
  • Determine the appropriate communication channels for product launches and partner with Lifecycle Marketing to execute external-facing communications
  • Build strong working relationships with key cross-functional partners, such as the Product Manager, Product Designer, Engineering Manager on the billing and coverage team
  • Collaborate with cross-functional partners to develop research and identify areas for product growth

Who you are:

  • You have 1-3 years of experience in a marketing role; experience operating in a consumer application/technologies, healthcare, membership, or dual B2B/B2C context are strong pluses
  • You are motivated by highly collaborative working environments and are comfortable navigating ambiguity 
  • You are analytically-minded and curious: you are able to analyze information, identify problems and trends, and solve problems. You like to make decisions grounded in data and know your way around a spreadsheet. Having familiarity with data visualization tools like Looker, Chartio, or Tableau is a plus
  • You like to learn by doing and have a strong bias to action
  • You have a passion for Alma’s mission and the future of mental health


  • We’re a remote-first company 
  • Health insurance plans through Cigna (medical and dental) and MetLife (vision), including FSA & HSA plans
  • 401k plan (Roth and traditional)
  • Free Alma platform access 
  • Monthly therapy and wellness stipends
  • Monthly co-working space membership stipend
  • Monthly work-from-home stipend to power your wifi, lunches, coffee, etc 
  • Pet discount program through United Pet Care 
  • Financial perks and rewards through BenefitHub
  • Free EAP access through LifeWorks 
  • One-time home office stipend to set up your home office
  • Comprehensive parental leave plans 
  • 9 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
  • Unlimited PTO

Salary Band: $75,000 - $100,000

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a email address.

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8 job offers
Alma makes it easy to find high-quality, affordable mental health care.
Alma has been started in 2018 and employ about 251-1K people.
How to apply
Please let Alma know you found this offer on We Love Product as a way to support us so we can keep publishing more product marketing manager job offers.