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Float is the world’s leading software for teams to plan their time. Founded in 2012, we are a proud, independent, and self-funded company that has grown every year. Our mission is to help every organization plan their work time better.
As a certified B Corporation, we’re committed to making a positive contribution to our team, customers, the environment, and the remote community. We’re a team of 50 working 100% remotely who believe in living our Best Work Life. You'll partner with team members globally, including Australia, Mexico, Italy, Nigeria, Canada, and the USA. We’re on a scale-up journey, and we’re seeking people who thrive in this stage, given the autonomy and the opportunity to do the best work of their career.
Mid-market teams (101 to 1,000 people) are our fastest-growing customer segment, and we’re the leading solution to serve their resource planning needs. We’re voted the #1 most popular tool for resource management software on G2 and chosen by 4,500+ of the world’s top teams, including Atlassian, Edisen agency, AirBnB, and Deloitte.
Currently, we're developing game-changing project planning features to help teams visually scenario plan their projects, meaning they can ditch the chaotic spreadsheet—that’s designed for data, not people. Float is one of the few tools purpose-built for “the role,” aka those with the job titles of resource manager, program manager, operations manager, and creative ops. Resource management is a category with low awareness and yet many folks unknowingly do this job!
As our Senior Product Marketer, you’ll play a crucial role in leading our product positioning and by developing messaging that differentiates Float from other tools in the market and wins the head 🧠, heart ❤️, and subscription 💳 of our ICP. ****
We’re looking for someone who’s an excellent communicator, a strategic thinker, and seeks to be the person closest to knowing and understanding our ICP. This role suits someone who thrives on being hands-on and is comfortable working in a lean, high-performing team.
Having some familiarity with our resource management category is a bonus, and it’s critical that the problem space resonates with this person. Why? Because you'll be the driver of defining the value prop of our product and creating FOMO so that every people planner wants to plan with Float!
Right now we’re a five-person marketing team across content and growth marketing. Initially, you’ll be the sole person to take on our product marketing function.
You’ll work asynchronously with a bright, dedicated team from across the globe, with a strong focus on taking complex problems and creating simple and intuitive solutions for our customers.
Early on, you’ll be hands-on with taking ownership of our product marketing communication and defining the value prop of Float for our ICP. In the first three months you can expect to:
We’re looking for someone who thrives being the lead on execution in product marketing and with a growth mindset. We want Float to be where you do the best work of your career so far. Once you’re more settled into the role (post onboarding), we want to see you:
We want you to love your work and believe that these skills will allow you to succeed in the role.
Applying these skills requires:
As a fully remote team, we’re looking for someone comfortable with asynchronous communication as the default, which means you have previous remote experience and are comfortable using tools like Slack, Loom, and Linear to communicate as needed. Don’t worry—you will have significant deep work time since we have very few meetings.
Pay for this role is US $137,584 (Level 3). Here’s a blog post with more information on how we determine our salaries.
We’re a global async remote company with a diverse team of people from all over the world who share a common belief in living our best work life. We believe deeply in the idea of transparency and share our Float Handbook publicly so potential new team members can see first hand our perks & benefits as well as our ways of working. If you feel like you can thrive at Float to do your best work, we would love to hear from you.
You’ll find a lot of useful information about our interview process and what it’s like to join our global team on the Float careers page. The hiring process for this role looks like this:
Note: Industry research shows that women and those in traditionally underrepresented groups generally don’t apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.
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