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Senior Product Manager, Rider Behavior

Full-timeSenior Product ManagerCA$161,000-CA$190,000*
Toronto, Canada
Paid time off
Parental leave
Please let Lyft know you found this offer on WeLoveProduct as a way to support us 🫶

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft connects people to transportation to change the way we live and get around our communities. Lyft is a world leader in micromobility. We provide the complete system that powers BIXI, and we operate bikeshare in New York (Citi Bike), Chicago (Divvy), San Francisco (Bay Wheels), Portland (Biketown), Boston (BlueBikes), and DC (Capital Bikeshare). Our hardware and software is used in over 45 markets internationally to power bike and scooter systems, increasing our reach beyond the markets we operate directly. 

We are looking for an entrepreneurial and passionate Product Manager to join our Montreal, Longueuil, or Toronto office. You will help shape products that will drive the global expansion of Lyft’s bikes and scooters business. Our Canadian division developed the first automated bikes-share system in America, and continues to work on the platform today that provides state-of-the-art electric bikes and scooters for tens of millions of rides per year, in multiple cities and countries.  

As the Product Manager for Rider Behavior, you will work on consumer-facing software features that nudge riders to take actions that are positive for our systems -- such as, not riding on the sidewalk, parking correctly, or taking a bike to a different station to benefit the next rider. We use a variety of incentives to guide riders to do what’s best for the system, other riders, and people in the cities. If you’re obsessed with shaping behavior towards positive outcomes and have read (and not necessarily agreed with) Behave, and Hooked, this is a role for you. You will work with a team of top design, science and engineering talent to make and test bold decisions with data and experiments. Features you build and iterate will impact 10s of millions of bike and scooter rides in high profile markets like NYC, SF, DC, and others. Helping create a community of positive actions by riders is one of the hardest challenges to solve in the bike and scooter share industry, with intense attention from our city partners and regulators in sustaining our presence in existing markets, and entering new ones. This is an opportunity for international impact working on a fast-developing, city-transforming product with substantial corporate momentum and support. 

In this role, you will bring creative, strategic, and analytical skills to drive forward a best in class product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company’s vision for reinventing transportation. The ideal candidate can navigate complex technical topics, strategic problem solving, and team development to deliver business impact. If you’re driven, collaborative, resourceful, and can communicate complex ideas with ease, then we’d like to talk to you.


  • 3+ years of experience in product management. 
  • Customer/end-user facing experience (i.e. B2C), in a marketplace/customer-facing context
  • You manage project ambiguity, complexity and interdependencies in an organized and structured way. 
  • Be able to define and analyze metrics that inform the success of products. 
  • Excellent judgment and thoughtfulness about the dynamics of a product ecosystem.  
  • Experience leading post-launch optimizations including developing testing strategies. 
  • Ability to conceptualize, manage and prioritize multiple projects for stakeholders. 
  • Fluent working with design and marketing teams as well as engineering
  • Experience with experimentation and rigorous analytical approaches to testing and establishing product-market fit

Nice to have:

  • Experience in a regulated environment, working with cities directly (since this role engages with some of our regulator issues)
  • Experience with gamification (for BA) 
  • Experience with urban policy


  • Extended health and dental coverage options, along with life insurance and disability benefits
  • Mental health benefits
  • Family building benefits
  • Access to a Health Care Savings Account
  • In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service 
  • 4 Floating Holidays each calendar year prorated based off of date of hire
  • 10 paid sick days per year regardless of province
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.  Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.  Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.  Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Senior Product Manager, Rider Behavior position?
    The suggested salary for this position is CA$161,000-CA$190,000*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Lyft
Lyft, Inc. is an American transport service support provider that develops, markets, and operates a mobile app, offering ride-hailing, vehicles for hire, motorized scooters, a bicycle-sharing system, rental cars, and food delivery.
Mobile Apps, Ride Sharing
1K-5K employees

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