Senior Product Manager - Marketing Platform

We’re looking for a Senior Product Manager to join our growing Marking Platform team in London. Your mission is to enable the Marketing team to invest its budget to maximise ROI, with absolute confidence to use its data to underpin investment decisions. Risk should be minimised, and channel measurement must be clear and transparent.

You’ll contribute by:

• Leading the team responsible for building and improving our marketing data infrastructure, ensuring our data is trustworthy and that it is flowing to all the right places
• Influencing big decisions in allocation of spend - this team empowers Marketing to decide which channels and strategies to invest in.
• Looking at Wise’s web tracking infrastructure (Google Tag Manager, our attribution pixel, web analytics implementation including Mixpanel), native app measurement setup (utilising our MMP Singular), our email infrastructure, and microservices passing data back to vendors like Google and Meta
• Setting the overall frame of reference for decision-making in the team, balancing tradeoffs and ultimately ensuring the team works well and on the most impactful problems it can

This role will give you the opportunity to:

• Directly contribute to our mission to make money without borders the new normal – you will need to figure out and build solutions so that our customers can move money instantly, conveniently, transparently, and – eventually – for free
• Build world-class products: The role is a unique opportunity to build innovative, state-of-the-art solutions with a global impact.
• Choose your path to impact – we believe people are most empowered when they can act autonomously. So rather than telling you what to do, you’ll work with your team to create a vision of your own. Of course, you can always gather feedback from smart, curious people across Wise but you’ll have the freedom to make your own calls
• Grow as a leader – You will build and inspire your own team, but also other teams to contribute to our mission
• Inspire teams with your ideas, knowledge and self-starting attitude

A bit about you:

• Customer-focused – You’ve worked on a product with thousands or even millions of customers, and built a deep understanding of the people who used your product. You’re able to define the impact of product investments you make.
• You have a demonstrable record of collaborating with both paid and organic marketing teams, and are familiar with the challenges they face in measuring their performance 
• You’re familiar with a wide range of marketing technology across both web and app measurement.
• You’re data-driven – You are able to dive into data to identify opportunities and then measure your impact. You prioritise the value you can add to customers, and can get the entire company behind you by telling stories with data.
• You have a good technical understanding - help your team prioritise technological investments, tech debt reduction, bugs and new features.
• You communicate clearly and logically – You are able to effectively frame problems to influence across the team. You are comfortable communicating with internal and external partners on challenging issues, whether in written format or at sprint planning with the team
• You’re not afraid of being a true lead, helping your team with hiring, learning skills you don’t know today to unblock things everywhere needed. You don’t stick to a “by the book” product manager role definition. You get it done

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