Senior Product Manager (Growth)

About Marshmallow

We started Marshmallow when we found out how unfair insurance prices are for people who move to the UK. All because the industry hasn’t given this huge cohort of people a second’s thought, and isn’t set up to price them properly. 

We saw an opportunity to do things differently, so we made it our mission to back the ones who step outside the norm. Since we started, we’ve helped 100,000s of people get a fairer deal on their car insurance. Using technology, we serve people that are often overlooked by financial services companies, solving important problems for people who need it most. 

We know there are millions of marginalised customers out there. And we know that they face unique problems that most companies aren’t even aware of. We believe that our future is helping these people by learning about their experiences, and building our company around their needs. And there are strong signs that there’s a need for a company like us. Earlier this year we hit profitability, which is a huge milestone, but the most exciting thing is that we’re only just getting started.

How we work

We’re really proud of the culture we’ve created. We push for progress every day, because we know that we’ll only hit big milestones by taking lots of smaller steps. We’re always open to helping our team mates, sharing our ideas, experience and knowledge to solve problems together. We take risks, think creatively and experiment relentlessly to meet our customer’s needs, and never pass blame when things go wrong. We encourage people at all levels to take ownership of their work, and to be bold in challenging how we do things. Everyone has a voice and the opportunity to make an impact. 

And autonomy and ownership are only possible with clear direction. That’s why we collaborate to do in-depth planning twice a year, and make sure we leave with clear goals and objectives that flow from top to bottom. To make sure we’re as aligned as possible across functions, most of our work rolls up into four tribes; Acquisition, Retention, Claims and Pricing, Underwriting & Fraud. Each tribe has multiple teams embedded in it, working cross-functionally to do great work.

We’re so excited for all of the challenges up ahead, and we need more people to help us tackle them! If life at Marshmallow sounds like it could be for you, explore our culture handbook or read our blog to find out more.

The Acquisition Tribe

At Marshmallow, our mission is to make insurance accessible and seamless for people moving to the UK. As part of this, the Acquisition Tribe plays a pivotal role in growing our customer base. We aim to attract and convert new users through innovative products, delivering unbeatable experiences, and establishing Marshmallow as the go-to insurer for newcomers to the UK.

We’re looking for a Senior Growth Product Manager to lead our newly formed Direct Growth Team, focusing on enabling our Growth Marketing and Content teams with cutting-edge marketing technology and experimentation capabilities that help our business to grow further. This is a unique opportunity to scale Marshmallow’s direct acquisition channels while creating tools and experiences that enhance our presence and deliver value to our customers.

What You’ll Be Doing

As the leader of the Direct Growth Team, you’ll:

• Define and execute a strategic roadmap to drive Marshmallow’s direct growth, working closely with engineers, designers, analysts, and data scientists to achieve team objectives.

• Enhance onsite conversion rates by developing a long term experimentation and A/B testing program, building a culture of testing and learning.

• Collaborate with the Growth Marketing team to scale acquisition through various channels, including brand campaigns, affiliates, referrals, and SEO, while supporting organic growth initiatives with tailored tools and capabilities.

• Leverage data science and personalisation models to deliver real-time, relevant content to users, improving engagement and conversion.

• Expand into new growth channels by identifying untapped opportunities that align with Marshmallow’s target audience and objectives.

• Optimise the customer journey across key touch points, including the signup flow, quote experience, and onboarding journey.

• Own team metrics and KPIs, ensuring alignment with company goals, and continuously measure progress to refine the product journey.

• Champion customer-first decisions using qualitative and quantitative insights, collaborating with research and design to build delightful, user-centric experiences.

• Prioritise high-impact projects while resolving delivery risks, dependencies, and conflicts effectively.

• Build strong stakeholder relationships, managing communication, expectations, and dependencies to foster alignment and trust.

Who You Are

We’re looking for someone who embodies:

• Curiosity: You dive deep into understanding topics and enjoy independent research to up skill rapidly.

• Customer Obsession: You’re passionate about crafting user experiences that deliver value, balancing business needs with customer insights.

• Analytical Problem-Solving: You tackle challenges with creativity and structure, identifying actionable solutions.

• Collaboration: You thrive on teamwork, tailoring communication for both technical and non-technical audiences.

• Visionary Leadership: You balance long-term strategy with attention to detail, inspiring your team toward execution excellence.

• Outcome Orientation: You’re focused on results, prioritising against objectives and clearly articulating paths to success.

• Entrepreneurial Spirit: You’re proactive, adaptable, and thrive in ambiguity, delivering under pressure and taking calculated risks.

What We’re Looking For

• 5+ years of Product Management experience, ideally in growth-focused roles within SaaS, DTC, or eCommerce businesses.

• Proven expertise in driving and converting website traffic, with a solid understanding of direct response principles.

• General knowledge of growth channels, including SEO, performance marketing, and CRM, and how to optimise their KPIs.

• Confidence in solving problems with first-principles thinking and deep user understanding.

• Strong communication skills, with the ability to write clear plans and articulate vision documents.

• Intrinsically motivated to continuously learn and improve.

• Bonus points for experience launching new products, working in startups, or founding a company.

Everyone belongs at Marshmallow

At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we're committed to hiring without judgement, prejudice or bias.

We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications.

We're working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong.

Recruitment privacy policy

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