Senior Product Manager, Growth

Change.org is searching for a Senior Product Manager, Growth to bring new change-makers on the platform and help deliver victories for petition starters and their supporters.  As a key member of our Product Team, you’ll manage growth strategy, find new growth levers, optimize conversion and build growth loops.

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100m monthly users, 50,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help! 

Key Outcomes: 

• Manage Growth Strategy & Roadmap: Create, own and execute against the Growth roadmap while working cross-functionally to magnify your impact.
• Find New Levers for Growth: Drive significant growth in Petition Creation and Signs through our existing channels (SEO, SEM, Social Sharing) while identifying and scaling new opportunities.
• Optimize Conversion and Build Growth Loops: Improve conversion through our full funnel by optimizing the entire user experience; build new growth loops and accelerate our existing growth loops.
• Content Strategy: Expand petition creation market share through SEO by capturing new audience segments as well as petitions concerning local issues through optimizing or launching new landing pages and content. 
• Analytics & Operations: Deeply understand analytics and performance of channels and provide weekly updates on key metrics and progress. Oversee key growth operations (paid spend, content development, etc).

The most important core competencies for the role are: 

• Ownership and Results: A demonstrated ability to own a larger volume, scope, or complexity of work, while maintaining your ability to prioritize and drive excellent results.
• Strategy & Planning: Experience in outlining the strategy of a Growth team, ensuring that your goals and roadmap are directly supportive of our mission, vision, and strategic priorities. You communicate strategy effectively to stakeholders to gain buy-in. 
• Analysis, Problem Solving & Critical Thinking: You come up with and execute complex analyses with limited supervision. You make data-driven decisions. You can solve problems end-to-end with limited supervision.
• Product Management: You are an experienced Product Manager, who can create product roadmaps and collaborate with engineering to execute autonomously. 

Target experience: 

• You bring 6+ years of experience in product management, with a strong background in working directly with engineering teams 
• You bring 2+ years of growth product experience specifically, with a focus on finding and developing new opportunities/channels for growth. 
• Strong technical background - at minimum the role requires the ability to understandSQL for data analytics.
• You have experience driving significant growth for large scale B2C products. 
• Experience working across multiple channels (SEO, Paid, Social, Referral, etc) and improving core conversion metrics across the user funnel (acquisition, engagement, retention). 

Interested? Great! Here's what you should know:

This is a full time role, and we are open to folks in Canada, Latin America, the United Kingdom and the United States. 

We’re currently able to hire staff based in the following US locations: AK, AZ, CA, CT, DC, FL, GA, IA, IL, KS, MA, MD, MO, NC, NJ, NV, NY, OR, PA, RI, TX, UT, VA, VT, WA, WI.  We're also able to hire staff in Argentina, Brazil, Canada (AB, BC, ON), Mexico, and the United Kingdom. 

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Senior Product Manager, Growth is CAD 161,500 in Vancouver and Toronto; CAD 149,500 in Victoria and Calgary; 147,5000 in all other Canadian locations; $176,000 in San Francisco and NY; $167,000 in Austin, Boston, LA, Seattle, DC; $149,500 in all other US locations; 95,000 GBP in London and
86,500 GBP in all other UK locations.

Benefits and perks also vary based on location. 

Our evaluation process is as follows:

• 45 minute Recruiter Screen
• 45 minute video screen with Head of Growth
• 30 minute video screen with an Engineer
• Take Home Assignment
• Virtual Team Interview
• Final interview with CPO

We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!

We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.

We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

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We are legally required to conduct EEOC reporting. While this is required by the federal government, we recognize that it does not include all genders and ethnicities. We want you to know that Change.org celebrates all identities and we thank you for your participation.http://change.org/

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While we are a global company, we ask that you please submit your resumes/application questions in English.