Senior Product Manager, B2B Growth & Marketing Technology

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded seven years ago in Sydney, Australia, Afterpay has millions of active customers globally and is offered at the world’s best retailers around the world includingAnthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.

Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.

Afterpay is looking for a Senior Product Manager, B2B Growth and Marketing Technology at Afterpay.The ideal candidate will be a self-starter who has demonstrated expertise and has been part of a digital marketing transformation initiative across data, analytics, attribution, targeting and integration with 3rd party analytics, crm and marketing partners.This is an exciting and unique opportunity to build our marketing technology platform from the ground up and make a direct, tangible impact on Afterpay’s growth and success.
 
Key Responsibilities

• Implement a hybrid build/buy strategy to centralize Afterpay’s B2B marketing tech stack to drive customer acquisition, activation and retention.
• Collaborate with marketing, engineering, data science and analytics teams to constantly innovate and improve marketing efficiency with continuous innovation and march towards our North Star metrics.
• You will drive the technology strategy, roadmap, and execution of one or more key components of our B2B marketing tech stack. 
• Help us build a funnel of qualified leads and convert B2B opportunities into new Afterpay partners
• Transform build/buy/recommend a technology stack that orchestrates business engagement journeys
• Partner with Engineering leads on operationalizing the marketing technology vision
• Work with sales and BD to define co-marketing opportunities with our partners; help make customer-friendly marketing services part of our value proposition to merchant partners 
• Define A/B testing programs to optimize landing pages and other critical ROI drivers 
• Write great user stories, epics and acceptance criteria to guide development teams 
• Create and manage product roadmaps and backlog. Work with dev leads on planning and sprint process

• BS or BA (Computer Science or related preferred), MBA or advanced degree helpful
• 5+ years of experience in the area of Digital Marketing tech, with 3+ years’ experience in product management. B2B marketing experience preferred
• Intimately familiar with one of these Martech stacks and have worked on either Marketo, Clearbit, Adobe, Salesforce, Oracle or other marketing stack
• Subject matter expert digital media analytics, ROAS optimization, conversion rate optimization, retention optimization, search engine optimization (SEO) A/B & multivariate testing, etc.
• Experience with analytics tools and disciplines (web, social, mobile, sentiment, paid media, SEO, SEM, multivariate, segmentation, quantitative methods, crm, and digital data
• Ability to lead your own projects and work independently once given a direction
• A deep interest in the latest developments, industry trends, and best practices for digital marketing, analytics and Marketing technology tools.
• Excellent communication skills - ability to make complex technology concepts understandable to broader teams
• Experience leading and working with geographically dispersed teams a plus

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.