Senior Product Designer, Social

As a Product Designer on the Social Community Platform team, you’ll play a pivotal role in shaping how millions of users connect, collaborate, and build lasting relationships on Roblox. You’ll design and develop end-to-end experiences for Roblox Forums, Groups, and Guilded, ensuring that our community tools empower players, creators, and brands to engage in meaningful ways.

Working closely with product, research, data science, and engineering teams, you’ll define community-first experiences across mobile, desktop, 10ft interfaces, VR wearables, and beyond. You’ll drive UX strategy, influence the roadmap, and contribute to design patterns that make Roblox the best place for communities to thrive.

This is a high-visibility, high-impact role where your work will shape how players build friendships, form groups, and participate in discussions across the platform. Your designs will strengthen community bonds, foster deeper engagement, and enhance social discovery at a time of rapid growth for Roblox.

You Will:

• Be the go-to designer for Roblox’s Community Platform, defining UX strategy and collaborating on the roadmap for Forums, Groups, and Guilded.
• Develop a deep understanding of community-building dynamics, including user needs, behaviors, and motivations.
• Design end-to-end experiences that make it easy for users to form and manage groups, participate in discussions, and build vibrant online communities.
• Optimize community engagement tools by enhancing social discovery, reputation systems, moderation features, and user-generated content interactions.
• Deeply care about craft by creating visually compelling and intuitive user interfaces across devices and surfaces for a global audience.
• Collaborate with the Foundation Design Systems team and co-develop new patterns and UI components to ensure consistency and scalability.
• Understand the role of younger players, teen and adult players, brands, creators and studios to create a community strategy that serves all audiences.
• Understand and communicate with your design work how to engage users and build deep online friendships and connections
• Optimize user flows, connection opportunities and the social graph to enhance and deepen community on Roblox
• Implement data-driven improvements by analyzing user feedback to discover struggles and challenges.
• Provide mentorship and guidance to junior designers, fostering a collaborative and innovative design culture.
• Collaborate effectively with cross-functional teams, influencing and aligning design decisions.
• Partner with engineering by providing high-quality design specs and partner on implementation to deliver a high-quality, high-craft experience
• Present design journeys and strategies at the team level

You Have:

• Bachelor's degree or equivalent experience in Product Design, User Experience Design, Fine Arts, Graphic Design, or a related field.
• Proven experience (5+ years) in UX/UI design, with a proven track record of delivery innovative consumer social community experiences
• Strong portfolio showcasing exceptional visual design skills and user-centered design thinking.
• Proficiency in design tools such as Figma, Adobe Creative Suite, Blender, Maya or similar software.
• End to End systems thinking that supports complete and connected user experiences
• Proficient in user-centered design principles and standard methodologies.
• Expert knowledge of community and communication design patterns and familiarity with e-commerce, 3D Avatars and gaming experiences.
• Proactive problem solving and project management skills, with the ability to lead and inspire a design team.
• Investigative and inquisitive about product goals from both a company's and user's perspective, promoting a learning culture both within the Product Design team and the larger Roblox organization.
• A persuasive storyteller with excellent communication and presentation skills, able to effectively communicate design concepts and reasoning to collaborators.
• Collaborative approach with the ability to work cross-functionally and influence design decisions.
• Deep understanding and passion for the gaming industry, especially user-generated content platforms like Roblox.
• Keen interest in user experience trends, industry advancements, and emerging technologies.
• Ability to balance business objectives, user needs, and technical constraints in design solutions.
• Motivated and always expanding your skills by looking for new tools and techniques.