Senior Marketing Content Designer (Remote, Americas)

Shopify’s mission is to make commerce better for everyone. From building a new product feature for our commerce platform, to helping a merchant troubleshoot an issue over the phone, we want to empower our ecosystem through our work.

Having a unified vision, a north star, is vitally important to ensure that we are all headed in the same direction. No matter the size or experience, we want to power every merchant’s experience. This is why we’re all here.

Shopify is now permanently remote, and we’re working towards a future that is digital by design. That location you see above? Consider it merely an example of hundreds of potential locations across North America where Shopify is hiring. Learn more here: https://www.shopify.com/careers/work-anywhere

As a Sr. Marketing Content Designer, you’re comfortable working in a cross-functional and fast-paced environment. You thrive in change and can navigate ambiguity in order to move our team vision and company mission forward. You believe that content design is as much about behavior and emotion, as it is about acquisition and engagement. You can take complex ideas and translate them into effective and cohesive creative messaging leveraged across multiple mediums and channels. And you are a lifelong learner, understanding the value of user feedback and performance metrics, to help improve your craft.

We want to say this upfront: This isn’t a content marketing or social media role. 

Marketing Content Designers at Shopify collaborate with UX managers, designers, developers, researchers, marketers, and product managers to design and build our merchant experiences. We create web experiences like this, campaigns like this, work on information architecture, create and execute complex user journeys, and so much more. 

We’re looking for a marketing-focused content designer to plan and create content to support Shopify’s product marketing and contribute to our team's skills and growth. This position requires a deep understanding of the role language plays in the UX design process.

Responsibilities

• Create and iterate on the experiences that make up the core journeys of our merchants and potential merchants

• Work with a creative team to craft campaigns of varying sizes across multiple channels, understanding and leveraging their nuances to ensure the right message for the right person at the right time 

• Identify, develop, and maintain a unique, consistent tone-of-voice for the brand across all media

• Write new product and feature landing pages in collaboration with UX managers, product managers, designers, researchers, and developers

• Write educational and technical long-form content like blog posts and guides in support of team goals and objectives

• Run A/B tests on existing content to explore how voice, tone, and vocabulary can affect conversion on a large scale

• Work with our email marketing team to build and improve onboarding emails and drip campaigns

• Act like an owner who cares deeply about the final output as much as the content involved

• Be a teacher, advocating for the importance of content across the company, and empowering everyone at Shopify to write their own great content through training, learning resources, and support

• Support in user research to help develop brand playbooks and learnings for messaging and positioning 

• Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members

• B2B and B2C copywriting experience in an advertising or marketing-focused environment

• Demonstrated ability to create high-quality content that improves customer acquisition and user experience

• Direct experience collaborating with a team throughout the project lifecycle

• Experience in not only being a writer, but you also care about growth, strategy, and structure too

• Need to take initiative, stays organized, pays close attention to detail, and can handle multiple projects at once

• Hard-working with a "no task is too small" attitude

• Critical thinker who understands the long and short-term impact of decisions to projects

• Strong problem-solving skills with the ability to thrive in a fast-paced environment (test the copy you create and iterate to find the perfect performance-based solution)

#LI-KJ3

Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.