Senior Manager, Product Marketing

Seismic, ranked as one of the Best Places to Work by Inc. Magazine, is a rapidly growing Forbes Cloud 100 company, and is the recognized category leader in sales enablement. Headquartered in San Diego and with more than 1,300 employees across the globe Seismic unites marketing and sales teams in delivering the most compelling stories throughout a buyer’s journey. More than 2000 customers rely on the world’s most powerful storytelling platform to connect the right buyer, with the right content, at the right time, every time. Seismic customers such as T. Rowe Price, IBM, American Express, PayPal, Rockwell Automation, and Quest Diagnostics are achieving higher win rates, larger deal sizes, and improved customer retention rates with our solution.

Intro to role:  
As part of our product marketing organization you will lead the team responsible for messaging and GTM for our engagement and content automation solutions as part of Seismic’ s Enablement Cloud platform. You will partner with the product organization to craft messaging and GTM plans to bring new products and enhancements through our go-to-market launch process. You will be an expert in every facet of the customer journey and buyer experience.

What you will be doing: 

As the Sr. Manager, Product Marketing reporting to the Senior Director, Product Marketing you will lead the positioning, messaging, and go-to-market strategies for Seismic’s engagement and content automation offerings. These include several SKUs and capabilities that allow sellers and advisors to meet customers where they are through personalized, memorable experiences across digital channels. You will use your knowledge of the product area and key buyer persona(s) to help define, prioritize, launch, and grow capabilities, and to tell the Seismic story in a way that clearly articulates differentiation and value. Specific activities include:

• Manage and mentor a small team of product marketing managers (initially one person).
• Partner with PM to establish the go-to-market vision and strategy for the product area, including identifying and defining market opportunities for the product area and helping build business cases for expanding market presence or entering new markets.
• Lead and develop product positioning and messaging by understanding our brand, customer needs when it comes to social selling and buyer engagement which includes influencing the product roadmap, market trends, and the competitive landscape.
• Research and create audience-centric messaging, positioning and value propositions for product areas that highlight unique strengths and clearly differentiates from competitors.
• Ensure content and campaign strategies are centered around buyer needs. Provide source documents to downstream teams.
• Oversee major product launches within product areas including creating market requirements, launch plan, collateral; and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth.
• Serve as market-facing subject matter expert (SME) for the product area and interface with sales enablement, industry analysts, customers and prospects.
• Partner closely with sales enablement and content teams to develop sales materials, including pitch decks, datasheets, ROI calculators, battlecard, etc.
• Support efforts on pricing and packaging optimization strategies for the business.
• Establish strategies to drive retention, upsell and cross-sell for the product area.
• Conduct comprehensive user research and definition of buyer personas to properly package our products and inform internal stakeholders.

What you bring to the team: 

• 5+ years’ experience in product marketing or similar discipline at a SaaS company, preferably in the sales or mar-tech space.
• 1-2 years of people management experience, preferable within high-growth startups, with a track-record of helping team members achieve their goals.
• Experience working with sales enablement, martech and content management systems (CMS) a plus, but not required.
• Proven ability to work with product and go-to-market teams to bring new products to market and meet or over-achieve goals.
• Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives.
• Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making.
• Experience using customer, competitive and market intelligence to inform product roadmap and GTM strategy.
• MBA, EMBA or equivalent advanced degree preferred.

What we have for you: (US) 

• Generous paid vacation, sick leave, and holiday benefits, including an end-of-year company shutdown 
• Competitive medical, dental and vision plans, as well as an optional Health Savings Account with a company contribution   
• Paid parental leave and family caregiver leave   
• Enhanced fertility and egg freezing benefits  
• 401(k) plan with annual company match   
• Monthly stipend for cell phone expenses  
• Flexible work schedule    
• Seismic Cares employee volunteer program   
• #OneSeismic culture that celebrates wins, encourages autonomy, ownership, and transparency  

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

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