Senior Lead, Product Marketing

About Us:

About the Role: 

WeWork is seeking an experienced and motivated Sr. Lead, Product Marketing to shape the voice of our WeWork products to drive penetration and growth among current and prospective members. 

The Sr. Lead, Product Marketing will work closely with our Product teams to inform new offerings and craft compelling value propositions and product messaging that differentiates them in the marketplace. This person will also partner with internal cross-functional teams and strategic external partners to bring their messaging to life across a wide variety of platforms and channels, including email, digital, sales collateral, and more.

Key responsibilities include:

• Become an expert on a suite of WeWork’s products and services to deliver product line architecture and naming, positioning, key messaging, and go-to-market strategies and execution.

• Write high-quality content and articulate product offerings in a concise and compelling manner.

• Lead the strategy and creation of marketing copy and assets that communicate the value proposition of our products to current and potential members.

• Partner closely with our product, sales and sales enablement partners to develop compelling sales collateral.

• Partner with the wider Marketing organization to storytell your products across diverse WeWork channels, including email, website, editorial, corporate communications, and social media.

• Evangelize products within the WeWork organization and build strong external partner relationships to maximize and optimize product positioning, awareness, and communications across non-WeWork channels.

• Create marketing toolkits to support the rollout of products and collateral in our international markets.

Qualifications:

• 5+ years of Product Marketing, go-to-market, or other transferable marketing experience

• BA/BS in related field

• Ability to develop compelling and concise product positioning and messaging 

• Proven track record of creating and executing high-impact marketing plans

• Ability to work in a fast-paced environment and deliver multiple projects with tight deadlines and cross-functional dependencies

• Desire to learn, problem-solve, and drive results

• Strong organizational skills

• Proficiency in Google Suite (especially Google Slides) and Adobe Creative Suite

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Life At WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of ourEmployee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated. 

WeWork is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law. 

As part of our commitment to health and safety, WeWork — like a growing number of employers — is requiring all U.S. employees to be fully vaccinated for COVID-19 as a condition of employment, absent a legal exception for reasonable accommodation.  We provide unvaccinated new hires a 45-day grace period after their start date to get fully vaccinated or, if eligible, obtain a reasonable accommodation.  If you believe that a legal exception may apply to you, please still apply for any role(s) you are interested in and, if you are hired, you will receive instructions on how to request a reasonable accommodation after your start date.  Please note that roles that require in-person work — currently, within our Community (excluding Member Experience), Facilities Management (including Security), Sales (excluding Sales Ops), and Member Technology teams — will not be eligible for work-from-home as an accommodation because it poses an undue hardship on our business.