Senior Global Product Marketing Manager - Peloton App

ABOUT THE ROLE

Peloton is looking for a Senior Product Marketing Manager who will be responsible for leading go-to-market strategies to drive growth for the Peloton App membership! In this role, you are responsible for partnering with the business to drive awareness, consideration, and conversion to trial / subscription for the Peloton App, and to ensure we optimize return on marketing spend for the App. 

You’ll combine product thinking, data analysis, segmentation, go-to-market planning, and positioning to define how we go to market. Partnering with experts on a wide variety of teams (Creative, Media, Brand Marketing, Consumer Insights), you’ll be the engine driving the campaign & creative strategy behind evergreen performance marketing and key seasonal campaigns. 

The ideal candidate is a collaborative, strategic, and analytical problem solver who is a great teammate (no job is too small or too large), works well within ambiguity, can clearly communicate a vision and uses data to drive marketing-led growth. 

YOUR DAILY IMPACT AT PELOTON

• Develop a keen understanding of the customer through existing research, competitive market analysis, and product usage data
• Identify gaps in our understanding of the App consumer, and devise research (surveys, interviews, etc.)  in partnerships with the Consumer Insights team to close these gaps
• Develop product positioning, messaging frameworks and value propositions for evergreen marketing and seasonal marketing campaigns
• Lead performance marketing for the App business, effectively partnering with internal teams and agency partners to optimize existing channels & devise testing strategies for new channels and audiences
• Develop and lead the promotional strategy for App, determining how promotions and key seasonal campaigns should intersect to drive performance 
• Drive higher unaided awareness of the App, collaborating with internal marketing teams to unlock opportunities to integrate App messaging and awareness into Brand & Portfolio messaging and campaigns 
• Closely collaborate with Product Marketers across different business units and geographies on Peloton-wide initiatives and campaigns

YOU BRING TO PELOTON

• 6+ years of work experience in a related role; 3+ in product marketing, brand management, full stack marketing and/or strategy roles
• Deep growth / performance marketing experience, with experience marketing across multiple paid channels and partnering with internal teams and external partners to drive performance
• Outstanding communication skills with comfort influencing senior-level, cross-functional teams
• Experience in marketing in an innovative, fast-paced and customer-centric environment
• Experience driving and carrying out global projects with many collaborators
• Proven data-first approach to building products and solving business needs
• Multi-dimensional skills, including: tactical planning, strategic execution, cross-functional relationship management, analytical and quant skills
• Forward-thinking, organized, and meticulous 
• Bachelor’s Degree required 

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