Get new job offers from in your mailbox every week

Receive more Product jobs in your inbox

Thumbtack logo
Thumbtack

Senior Director, Product Marketing

This job offer is closed.
Browse more Product Marketing Manager jobs

We’re the technology leader building the modern home management platform. Today, millions of people use Thumbtack to effortlessly manage their homes. We help them confidently know what to do, when to do it and who to hire. 

Our goal is simple: to be the only platform homeowners need to fix, maintain and improve their homes. As a long-term partner for homeowners, our promise is to turn what was once confusing and intimidating into something straightforward — and a lot less stressful.

At Thumbtack, we're not just creating a new era of homeownership. We’re supporting local economies and building stronger communities. Each day, we connect local professionals across America with busy homeowners so they can grow their businesses. 

Thumbtack is for everyone. Our customers and pros come from all walks of life and every county in the country. We want our team to reflect that. If you come from an underrepresented background in tech, we strongly encourage you to apply. 

Our North Star is bright and our ambitions are big. We’ve been at this for over a decade, but the way we see it: we’re just getting started.

Thumbtack by the Numbers

  • Available in all 3,143 U.S. counties.
  • Nearly 4.5 million customers in the last 12 months
  • Hundreds of thousands of local professionals on our platform
  • 65 million projects started on Thumbtack
  • Over 7.5 million 5-star reviews left for stellar pros

About the Product Marketing Team

We’re a team of passionate product marketers dedicated to driving adoption for the Thumbtack product suite, across our customer and pro users. We develop go-to-market (GTM) strategies that motivate professionals and homeowners to adopt new Thumbtack products and features and serve as a liaison to cross functional teams throughout the product development lifecycle to ensure successful launches and a consistent narrative. We are also at the center of major company initiatives and spearhead GTM plans that are designed to help the company reach its goals and benefit both sides of Thumbtack’s marketplace. We are nimble, innovative and our team’s mission is to help customers solve their home care needs and pros grow their businesses through the use of Thumbtack’s platform. Additionally, we have a big story to tell about Thumbtack’s mission, brand promise and value proposition - with the ultimate goal of making Thumbtack a household name.

About the Role

As Thumbtack strives to build a branded destination for home management services, we need to tell a crisp story about the company and its value proposition to customers and pros. As a hands-on leader, you will manage a team of product marketers to craft messaging, positioning, launch strategies, and partner closely with stakeholders on product roadmap, GTM plans, and roll-out of strategic initiatives that support Thumbtack’s Growth and Customer Experience efforts. Additionally, you will spearhead the effort to weave our product stories into our overall Brand narrative in partnership with the wider Marketing team. You will lead a growing team that not only delivers Product Marketing, but also carries the ball on new strategic initiatives that Thumbtack launches in market, such as the roll out of new partnerships. You will lead employees that are focused on major Growth and Experience initiatives, and will work cross-functionally across Thumbtack to drive these projects forward. We have an amazing story to tell and you will play a crucial role in making that happen.  

Responsibilities

  • Define and evolve Thumbtack’s product marketing strategy and Integrated Marketing framework across Customer and Pro audiences, delivering against Thumbtack’s broader vision and brand promise
  • Communicate effectively to share the product vision, positioning, and messaging to all departments, including C-level stakeholders
  • Partner with Product organization to input on the roadmap based on customer/pro feedback, segmentation, research inputs and business results
  • Direct all new Brand platform and Partnership GTM efforts, working closely with PR, Marketing (Brand/Growth) and the broader COO organization
  • Align with Analytics to put success metrics around team efforts and share results post-launch, measuring our product launches and campaigns with translation to business impact
  • Design and execute new research (through surveys, interviews or competitive research) to understand the competitive landscape, key benefits and drawbacks, and the most compelling value propositions for Thumbtack and our features
  • Lead, coach, and develop high-performing team that is engaged and motivated to achieve Thumbtack's mission

Must-Have Qualifications 

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

  • 10 years experience leading Product Marketing and/or Integrated Marketing organizations
  • 6 years of people management experience, excellent leadership skills with the confidence to lead, manage and engage team members (both direct and indirect reports)
  • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization
  • Strong communicator with the ability to synthesize complex information
  • Strong ability to develop and implement plans, execute on A/B tests and use data as your guide to prioritization. Thumbtack is a data-driven organization, embrace it
  • Innate ability to stay in tune with and take advantage of emerging technology trends and platforms within digital marketing

Nice-to-Have Qualifications

  • Experience in a high growth tech company and/or two-sided marketplace app/company
  • Ability to thrive in ambiguity combined with big-picture thinking and exceptional problem solving skills
  • Solid history of working with Brand and Growth Marketing teams
  • Understanding of Product organizations and agile ways of working

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Ontario or the Philippines*. When it is safe to gather, we will begin to host in-person events on a regular basis. Remote employees will be expected to travel occasionally for these events to a Thumbtack library or offsite team-building location. In cities with 5+ employees, we are establishing local communities, where employees can gather for local events. Additionally, employees in the San Francisco, Salt Lake City, Toronto and Manila areas will have opt-in access to communal workspace at one of our Thumbtack libraries. We always prioritize the health and safety of our employees. Currently, participation in these events and Thumbtack library use are optional. Both require employees to be fully vaccinated.

#LI-Remote

More About Us

Thumbtack is a technology leader building the modern home management platform. Through the Thumbtack app, homeowners can effortlessly manage their homes — confidently knowing what to do, when to do it, and who to hire. Bringing the $500 billion home services industry online, Thumbtack empowers millions of homeowners to fix, maintain, and improve their most valuable asset. 

Founded in 2008, Thumbtack is backed by over $500 million in funding from folks that include Sequoia Capital, CapitalG, Tiger Global Management, Javelin Investment Partners, Baillie Gifford. 

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.

*Currently, Thumbtackers can live anywhere in Ontario, Canada or the Philippines or in any of the following US states: AZ, CA, CO, CT, FL, GA, HI, IL, IN, KY, MD, MA, MI, MN, MO, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA. Our long term vision is to hire across all of the United States and Canada, but this expansion will take a few years.
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Thumbtack
Thumbtack is an American home services website. It is an online directory that allows users to search for, rate, and hire local service providers to work on a variety of personal projects, including home improvement, financial and legal services, and e...
Website
Industry
Home Services, Local
Founded
2009
Size
1K-5K employees

Similar jobs
Datacamp logo
VP, Product Marketing
DatacampProduct Marketing ManagerFull-time$147,500-$185,000*
Analytics
Big Data
251-1000 employees
Company-wide events and team-building activities
Dailypay logo
Senior Product Marketing Manager
DailypayProduct Marketing ManagerFull-time$150,479-$198,000*
Employee Benefits
Financial Services
251-1K employees
Paid time off
Stock options
Diversity, Equity, and Inclusion
Pipe logo
Director of Product Marketing
PipeProduct Marketing ManagerFull-time$140,000-$180,000*
Finance
Financial Services
51-250 employees
Health insurance
Paid time off
Parental leave

Get new job offers from in your mailbox every week

Receive more Product jobs in your inbox

Analytics
Enterprise Software
251-1K employees
Coinbase logo
Senior Product Marketing Manager, Base
CoinbaseProduct Marketing ManagerFull-time$147,500-$185,000*
Bitcoin
Blockchain
1000+ employees
Paid time off
Home office stipend
Deel logo
Director, Product Marketing - Enterprise
DeelProduct Marketing ManagerFull-time$150,957-$198,000*
FinTech
Human Resources
251-1K employees
Employee discount programs