Senior Director, Product Marketing

Hi, we're Oscar. We're hiring a Senior Director, Product Marketing to join our Product Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

This role is responsible for leading the Product Marketing team at Oscar that drives member engagement and overall product feature adoption. As Senior Director of Product Marketing, you'll play a key leadership role within the company, overseeing a team responsible for bringing the Oscar magic to life for members through personalized communication and targeted messaging. You'll work closely with leaders in product, design, brand, legal, and operations to identify opportunities to differentiate the many aspects of our offerings, help members navigate the complexities of healthcare, and maximize engagement.

This is a remote / work-from-home role. You must reside in one of the following states: Arizona, California, Connecticut, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change. #LI-Remote

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is $204,000 - $267,750 per year. The base pay for this role in all other locations is $183,600 - $240,975 per year. You are also eligible for employee benefits, company equity grants, and annual performance bonuses. 

Responsibilities

• Define and execute the strategic objectives for the entire Product Marketing function at Oscar.
• Drive a long-term strategy to raise awareness and differentiation of Oscar products based on competition, market dynamics and the health tech landscape.
• Lead the team that is responsible for: 
  • Defining value propositions and market-facing narratives for our products. 
  • Supporting product launches and refreshes by working closely with colleagues across the organization.
  • Deeply understanding the market and needs across target customer segments to define compelling value propositions for Oscar’s products. 
  • Succinctly articulating what makes our products unique.
  • Driving tangible, data-driven business outcomes at the program level, managing to a set of OKRs while continuously optimizing product performance.

Qualifications

• An end-to-end thinker. You can look at a problem and create a solution all the way from top-level goals to smaller operational details. You have an orientation towards designing processes systematically while being able to execute quickly within a fast-paced, fluid and goal-oriented environment.
• Great at prioritizing. There are a million ways to make the healthcare experience better - we can't fix all of them at once! Where will you start and why?
• Excellent analytical and quantitative skills. You can use data to identify opportunities, test theories and evaluate success.
• Experience driving successful go-to-market strategies for new experiences. You’ve worked closely with a brand team or creative agency to align consumer insights into the larger brand narrative, and know how to incorporate brand strategy into your work. You’ve demonstrated in the past that you can own personalized, brand-enabled campaigns end-to-end, and that you’re effective at driving both consumer engagement and behavior change.
• Natural relationship-builder: You’re effective at getting buy-in from senior leaders and you always have a data-backed point of view that you’re ready to share. You’ve worked across large, cross-collaborative teams. You love helping others around you do their best work. You know when to build consensus and when to spike on a decision.
• Curious and well-informed. You take initiative on insights and have the pulse of our competitive landscape, along with other digital tools and products. You are eager to incorporate new engagement tactics into your team’s approach.
• Experienced, proven team leader. You’ve engaged consumers and driven digital engagement for 15+ years, managed teams of 5+ people for 5+ years, and have driven meaningful outcomes for your team and the business. You’re a player/coach who values feedback and transparency, and you're focused on enabling your team’s professional growth. You have a proven ability to build and retain high functioning teams with a variety of skill sets and motivations. Above all: you are mature, open-minded, and nice.

Bonus Points

• Previous health tech experience is preferred.