Senior Director, Product Marketing

Senior Director, Product Marketing

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.

We are seeking a highly experienced and strategic Senior Director of Product Marketing to lead our product marketing team. This role will be responsible for driving the go-to-market strategy, product positioning, and messaging for Lyft's suite of products. The ideal candidate will have a deep understanding of the market, competitive landscape, and the needs of our customers—both riders and drivers. They will be able to translate these insights into compelling marketing strategies that drive growth, engagement, and brand loyalty.

Responsibilities:

• Mentor and develop a high-performing product marketing team, fostering a culture of innovation and excellence.
• Develop and execute comprehensive go-to-market strategies for new product launches and feature updates.
• Lead the product marketing team in creating compelling product positioning, messaging, and value propositions that resonate with target audiences, particularly our riders and drivers.
• Collaborate with cross-functional teams such as Product, Growth, and Communications to ensure alignment and drive successful product launches.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
• Develop and maintain a deep understanding of Lyft's products, customers, and market dynamics.
• Drive customer engagement and adoption through targeted marketing campaigns and initiatives.
• Measure and analyze the effectiveness of product marketing efforts, and continuously optimize strategies based on data-driven insights.

Experience:

• 14+ years of product marketing experience;consumer-facing product marketing experience required
• Extensive experience leading product marketing teams within consumer technology companies. Scale company experience required, challenger brand company exposure also highly preferred.
• Partners with VP and C-level executives in driving business decision-making and product road mapping 
• Well-versed in interpreting a company’s mission and priorities into a strategic and tactical Product Marketing plan. You create and convey a distinct plan, goals, to both your teams, cross-functional partners and executive leaders.
• Combines both internal user data and consumer insights to help map the product experience. You live and breathe the user experience, immerse yourself in user trends, research and live interactions. You complement all decisions with supportive analytics and test/measure performance.
• You work seamlessly across departments to ensure the best outcome for the business. You're known for taking ownership of the outcomes through working with others and stay accountable to your actions.

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $230,000 - $280,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.