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Senior Director of Product job at Snorkel

We’re on a mission to democratize AI by building the definitive AI data development platform. The AI landscape has gone through incredible change between 2016, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!

We’re looking for a strategic, hands-on Director of Product Marketing to lead and scale our go-to-market engine. As our product marketing leader, you’ll serve as the connective tissue between product, marketing, sales, and customer success. You’ll craft differentiated narratives, influence roadmap strategy, launch new products, and enable the teams who take our platform to market.

You should be both an architect and a builder with the vision to shape strategy and the drive to execute. If you’re passionate about AI/ML, enjoy translating technical products into compelling stories, and thrive in fast-paced, high-growth environments, we’d love to meet you.

Main Responsibilities

Messaging & Positioning: Craft clear, differentiated, and scalable product messaging that speaks to enterprise buyers, technical users, and business stakeholders alike.
Go-to-Market Strategy: Own product launch processes such as campaign rollouts and sales enablement.
Persona Development: Build and refine ICPs, decision-maker maps, and customer journey frameworks.
Product Launches: Plan and execute successful rollouts for new features and platform offerings in coordination with product, marketing, and customer teams.
Competitive Intelligence: Monitor the landscape, analyze competitors, and translate insights into strategy adjustments.
Analyst Relations & Thought Leadership: Support AR strategy and help secure placement in key industry rankings and media coverage.

Preferred Qualifications

8–12 years in B2B product marketing, with 3+ years in AI/ML, dev tools, or SaaS
Proven success launching technical products in B2B startup or scale-up environments
Experience owning positioning and GTM strategy from scratch
A collaborative mindset and ability to work cross-functionally with product, sales, and leadership
Technical curiosity and ability to translate deeply technical concepts into simple narratives
Strong storytelling and design instincts—can bring messaging to life across channels
Familiarity with tools like Figma, Salesforce, Google Workspace and Google Analytics
Technical expertise in AI model development, including pretraining, evaluation, domain-specific knowledge distillation, agentic reasoning, and tool use
Community-building experience

The salary range for our Tier 1 locations of San Francisco, Seattle, Los Angeles & New York is $230,000.00 - $320,000.00

#LI-GM1

Salary Range

$230,000—$320,000 USD

Be Your Best At Snorkel

Snorkel AI is on a mission to make machine learning practical for everyone, and it starts with building a team that welcomes, represents and gives opportunity to all. We work at the frontier of AI and software engineering, and believe that underrepresented communities need to play a part in shaping the future of these fields. At Snorkel AI, we actively work to create an environment that values end-to-end ownership, diverse forms of impact, and opportunities for personal growth.

Snorkelers are supported by an amazing team and an amazing set of benefits. For Full-time employees, we offer comprehensive medical, dental, and vision plans for Snorkelers and their families, plus a yearly wellness stipend. Our 401k program lets Snorkelers plan for their future and our parental leave program lets new parents take up to 20 weeks of paid time off. Learn more about these benefits and more — like our workstation setup allowance — on our Careers page.

Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Senior Director of Product Marketing

Main Responsibilities

Preferred Qualifications

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