Senior Brand Design Manager

• Partner and align with stakeholders across Wayflyer to build a Brand Design team that delivers against objectives and goals. Taking care to shape a team that can execute effectively and efficiently.
• Hire experienced designers and copywriters who, alongside yourself, will set the standard for all the visual and verbal touch points across the Wayflyer brand.
• Coach and enable designers and writers to accelerate their careers on paths best suited to them - either managerial or technical.
• Lead the team by example - teach by doing, designing when required, balancing this with the understanding of where your priorities sit across multiple initiatives.
• Directly manage copywriters and develop an environment where our tone of voice and messaging carries an equal importance and impact as our visual expression.
• With your team, you will deliver marketing-focused creative that considers the strategy behind the design decisions made. This will be done while balancing both design integrity and the drive to ensure the creative is delivering against the goal.
• Direct creative centred around motion, video and sound. This could be working with a designer on quickly creating a quick turn-around social post through to a high-specification shoot, directing production companies.
• Partner directly with the Product Design team to ensure our brand is intentional and expressed and felt coherently as part of Wayflyer’s design language.
• Create a studio with proficient operational processes and procedures. You will develop these from the ground up, with empathy and consideration for how stakeholders will interact with them as much as how writers and designers will.
• Proactively identify opportunities where brand design can make the biggest impact, and how best to deploy organisation resources.
• Presenting work to stakeholders at all levels across the business, confidently talking-through ideas at any stage, and managing the process with it.
• Establish, build and maintain relationships with third-party creative agencies who may support your team or others in their objectives.

Your first 90 days

• Provide leadership and management for our two existing brand designers
• Work with marketing, brand, product and other stakeholders to create a plan to support their needs through hiring and agencies
• Take over all current agency work relating to brand and visual identity, review and reset where necessary
• Partner with Content and Product Design leadership to define the design language for our product experience
• Work with R&D leadership and TA to create candidate pack that communicates why coming to work at Wayflyer is such a great opportunity for designers and researchers

Who you are

• You are a recognised authority in your field with a proven track record of building and running teams, while creatively directing over multiple projects.
• You’re a strong Creative Director and know how the creative process works, ideally in both in-house and agency models.
• You have high stakeholder management skills. And willing to challenge briefs, feedback and input, no matter who is providing it.
• You have worked directly with, are fully aware of the strategies of various marketing teams. From Brand or Product Marketing teams to Performance and Growth Marketing teams, you have experience in partnering these teams towards their goals.
• You have worked with Product, Product Design, and Tech teams, and have a strong comprehension of design systems, and an awareness of the feasibilities of how products are built.
• You will have management experience, with an understanding of how to help individuals grow and perform at their best.
• You will be able to confidently assess the appropriate skillsets and experiences that are required when hiring for your team.
• You have an established background in design, and still love to practice this.