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Quantitative UX Researcher
About AllTrails
AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 40 million people worldwide.
Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
About UX Research and the role
The UX Research function is part of AllTrails’ Design team and works across product, brand & marketing, and international initiatives at AllTrails to inform and deliver experiences that fulfill user needs. You will be the team’s 3rd research hire. As such, there are still many big questions to answer, practices & systems to develop, and far-reaching strategic decisions to inform. In short, this researcher will have ample opportunities to help shape the future of AllTrails for its users and the internal research practice.
In addition to conducting primary research, we also enable other AllTrails employees (such as designers and product managers) to learn and apply particular research methods to questions of interest. In partnership with the other researchers, you’ll play a role in shaping how we grow quantitative research skills and methods as core competencies for our organizational peers.
You will work closely with the lead of AllTrails Research to identify your top priorities, addressing questions and opportunities across the Product, Marketing & International areas to enable maximum impact.
What You’ll Be Doing:
- Designing and executing primary research to inform the organization about user needs, in service of creating useful and delightful products and effective marketing
- Conducting studies that address both user behavior and attitudes, developing systems to track key metrics where appropriate (e.g., brand awareness tracking, customer satisfaction, etc.)
- Acting as a strategic partner and collaborator with cross-functional peers across Product, Marketing, International, etc. to impact both long-term strategy and short-term tactics for our products & marketing, grounding decisions in user understanding
- Effectively managing and prioritizing research plans through ambiguous and fast-changing environments, executing critical insights efficiently and working with a large group of stakeholders
- Communicating results and illustrating recommendations in compelling and creative ways
- Establishing and scaling our survey capabilities and operations (e.g., participant management, tooling & access, trainings, etc.)
- Partnering closely with the AllTrails Research lead to build out AllTrails’ survey / quantitative research practice and infrastructure; contributing to the education and empowerment of other AllTrails employees to develop and apply basic research competencies through programs, toolkits, and trainings
Requirements:
- BS, MS, or PhD in Computer Science, Human-Computer Interaction, Statistics, Social Science or a related field
- 5+ years conducting user experience research and/or market research preferred. (May consider fewer years of industry experience for candidates with relevant advanced degrees.)
- Experience working with large scale data sets (logs, surveys, experimental design)
- Proficiency in R and SQL, proficiency in Python a plus
- Experience in end-to-end survey design, including sampling and weighting, strong questionnaire construction, and standard methodologies
- Ability to connect business problems to measurable outcomes, such as developing metrics representative of the user experience
- Strong understanding of inferential statistics (eg, experimentation, hypothesis testing, regression, correlation vs causation)
- Ability to communicate complex data to non-quantitative audiences, including use of appropriate data visualization & conceptual models, building engagement and action based on findings
- Humility, empathy and open-mindedness - no egos
Bonus Points:
- You’ve stood up survey systems & operations in a startup environment / small organization
- You have experience teaching basic survey design and/or statistics
- You’ve conducted customer segmentations, such as attitudinal segmentations of a total addressable marketYou have experience purchasing survey panels and conducting unbranded studies at a global scale
- You have experience with key qualitative user-centered methods (e.g., interviewing, concept-testing, message testing, usability testing, etc.) & have interest in conducting qualitative research and/or mixed-method studies
- Passion for the outdoors and working and learning in a fast-growing company
Our Commitment to You:
- A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
- Physical & mental well-being including health, dental and vision benefits + a monthly stipend for wellness expenses
- Trail Days: First Friday of each month off to hit the trails!
- Unlimited PTO
- Flexible parental leave
- Remote employee equipment stipend to create a great remote work environment
- Annual continuing education stipend
- Discounts on subscription and merchandise for you and your friends & family
- An authentic investment in you as a human being and your career as a professional
Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
#LI-Remote
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Quantitative UX Researcher (Remote) position?The suggested salary for this position is $184,100 - $225,000*
- Is telecommuting possible for this position?Yes, telecommuting is possible for this position
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