Clari takes pride in being the leader in Revenue Collaboration & Governance (RevCG) and providing the first platform to stop revenue leak and achieve revenue precision. With Clari’s Revenue Platform, all revenue-critical employees now have an enterprise system to run revenue. Forecasting, pipeline management, conversation intelligence, deal execution, coaching, and buyer collaboration (to name a few) are a maze of challenges made simple with Clari. Thousands of teams at leading companies worldwide, including Okta, Adobe, Workday, and Zoom use Clari to drive revenue accuracy and precision.
About the Role
Wingman is seeking a Product Marketing Specialist to help us attract, acquire and delight our customers by telling the product stories that matter.
As a part of the marketing function, you'll work closely with our product, customer success and sales teams to both delight existing customers and acquire new customers. You'll handle the creation, distribution and marketing of a variety of content.
Responsibilities
- Work with the leadership to understand our product, target audience, competitors, and help define our product positioning.
- Become an expert on our customers, industry trends, and other players in the market over time. This includes in-depth research and analysis.
- Conceptualise and create documentation for new and existing product features targeted at customer personas and use cases. This includes writing (support articles, how-to guides, landing pages and scripts for explainer videos) as well as working closely with creative teams (design, video and multimedia) wherever needed.
- Drive product adoption. This involves launching campaigns for new features and other user-facing communication across channels such as our website, social media, Slack, email, SMS, in-app and push notifications.
- Develop sales enablement content that communicates our value to prospects (sales tools, training and collateral).
- Track engagement and quality metrics for product content to optimize them.
- Contribute to the execution of Wingman's overall content strategy.
Requirements
- Popular culture (memes, shows, slang etc.) is your thing and you understand US/global cultural contexts?
- You have 2+ years of proven experience in spinning up the right words for a variety of formats—landing pages, blog posts, emails, and social media. Preferably for B2B tech.
- You love numbers, not just words. You know how to (or are keen to learn how to) measure and report on the impact of your work.
- You know your way around marketing tools like Webflow (super easy to learn as well), Google Analytics, Figma and Intercom.
You’ll often hear our CEO talk about being remarkable. To Clari, remarkable means many things. We believe in providing interesting and meaningful work in a nurturing and inclusive environment. One that is free from discrimination for everyone without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. Efforts have to be recognized. Voices have to be heard. And work-life balance has to be baked into the very fiber of the company. We are honored to be recognized by Inc. Magazine and Bay Area News Group as a best place to work for several years running. We’d love to have you join us on our journey to remarkable!
If you feel you don’t meet 100% of the qualifications outlined above, we want you to apply! Clari believes in hiring people, not just skills. If you are passionate about learning and excited about what we are doing, then we want to hear from you.
Clari focuses on culture add, not culture fit. One of our values is One with Customers, and we know we can serve them better when we involve as many different perspectives as possible. Our team is made stronger by what makes you unique, so we hope you’ll bring your whole self to the job.