Product Marketing Regional Insights Manager

Apply now for a career that puts wellbeing first!

GET TO KNOW US

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy. 

THE OPPORTUNITY

We are looking for a passionate and dynamic Product Marketing Regional Insights Manager to join our product marketing team. This person will develop compelling messaging, positioning, and resources to show our value in each region we sell in.  

Product Marketing is a company’s most cross-functional role, this person will work across teams and disciplines to uncover regional value propositions, create messaging, understand personas, gain regional insights, and project manage resource releases from initial ideation all the way through to internal roll-out.

This person’s projects will be some of the company’s most visible initiatives. And will directly influence Marketing, Sales, and CS to help them achieve critical goals like Gympass adoption, marketing pipeline, opportunity conversion, revenue, and client retention.

YOUR IMPACT

• Exceptional Writing: You’ll craft value messaging that captivates, educates, and converts in the form of positioning documents, sales collateral, website copy, landing pages, emails, videos, blog content, case studies – and more! 
• Go-to-Market Strategy: You’ll ideate, project manage, and launch programs that align to Gympass’ regional needs, powering marketing campaigns and accelerating our sales pipeline to Closed/Won in each market. 
• Incredible Storytelling: You’ll educate and inspire confidence with internal/external stakeholders on Gympass’ offerings – and the true value behind them for the specific needs in each country. You’ll be the ultimate advocate of Gympass’ various audiences by engaging with customers, prospects, partners, and other external stakeholders.
• Pipeline Acceleration: You’ll align marketing programs with our ICPs (externally) and pipeline (internally) to acquire and move new prospects of all sizes through the sales cycle to closed/won – and onto product adoption.
• Cross-functional: You’ll work with a diverse team of brand, revenue, content, and technical marketers to create content, build presentations, launch campaigns, and deploy a variety of digital and in-person experiences to fuel the pipeline to ensure alignment with regional market requirements.
• Market Research and Competitive Analysis: You have a strong ability to conduct market research and analysis to identify regional trends, competitive landscapes, and consumer behaviors, providing actionable insights to drive decision-making with the ability to analyze data metrics to measure the effectiveness of marketing strategies to optimize performance.
• Cultural Awareness and Sensitivity: You have a deep understanding of cultural nuances and consumer behavior and the ability to adapt strategies to fit diverse cultural contexts with the skills to establish and maintain relationships with key stakeholders, industry influencers, and customers to stay ahead of market dynamics while driving the development of targeted marketing campaigns that address specific pain points and capitalize on regional strengths.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your team’s. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• A seasoned product marketer with a 5-8 years proven track record of executing successful product and capability launches with the ability to mentor and develop team members, fostering a culture of continuous learning and innovation within the regional insights team.
• An expert in product marketing; with a strong understanding of digital marketing, growth, search, product management, & people enablement best practices.
• Experience in creating strategies and resources that support the sales process and align with regional market needs.
• A balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together.
• Exceptional project management skills with the ability to build and maintain relationships with key stakeholders, influencers, and partners in our markets.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across different functions, departments, and organizations.
• Excellent verbal and written communication skills. Proficiency in crafting and adapting messaging for different regions.
• Fluency in English is mandatory, and knowledge of additional European languages is a significant advantage.
• Bonus points for regional product marketing experience.

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and well-being of our employees. Our benefits include:

GYMPASS: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

FITNESS: Additional fitness subsidy to access onsite gyms and fitness studios.

FLEXIBLE WORK:  For most, this will be a hybrid office/remote structure, but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to cover the costs of working from home. 

FLEXIBLE SCHEDULE: We understand that together, Gympassers and their leaders can make the best decisions for their own individual scopes. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days paid holiday per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!).

PARENTAL LEAVE: 100% paid parental leave of 12 weeks to all new parents (of both biological and adopted children, regardless of gender and parent's relationship with the co-parent) + 100% paid birth leave of 14 weeks.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive environment filled with passionate individuals from all over the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page! 

And to get a glimpse of Life at Gympass… Follow us on Instagram @gympasscareers and LinkedIn!

Diversity, Equity, and Belonging at Gympass

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

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