Product Marketing Principal, Buyer Value and Frequency

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human

What’s the role?

The Product Marketing team at Etsy drives high value actions that enable customer growth and loyalty by developing the story and go-to-market strategy for what we’re building. We partner cross functionally to bring buyer and seller products and features to market and drive engagement with features post launch.  

The Product Marketing Principal, Buyer Value and Frequency, will define and lead a strategy to deepen engagement with Etsy buyers. This person will define, own, and drive a strategic vision for how to build new habits and drive incremental visiting and purchasing across all buyer segments.  The Product Marketing Principal will partner with key leaders within analytics, product and marketing to bring that strategy to life. 

This person will be accountable for visit frequency, product adoption metrics, and incremental spend across buyer segments and will lead  efforts to assess and analyze performance trends.  We are looking for a highly analytical, data-driven marketer to lead this work. A successful candidate will be obsessed with delivering a best-in-class customer experience and will have  previous experience with growth strategies.  A background in customer engagement marketing and a proven track record in delivering a successful organic growth strategy is a must. Cross functional leadership and strong relationship building will also be critical to success in this role.

This is a full-time position reporting to the Senior Director, Global Product Marketing and the base salary range will be $172,000 - $224,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

• Join a high-performing, fast-paced team that is passionate about connecting buyers and sellers and ensuring that they love to buy and sell on Etsy. 

• Product Marketing bridges work across a multitude of cross functional teams in Product and Marketing; you’ll join a team who has excellent relationships and a unique purview of Etsy 

What does the day-to-day look like?

• You’ll be tasked with defining how we deepen relationships with Etsy buyers through our product experience and ensuring that our marketing is optimized to bring buyers back to Etsy to visit & shop 

• Define and own goals for this work, including unlocking new tactics and channels 

• You will be obsessed with key data metrics and performance - together with analytics and product you will set clear, measurable goals and track progress against them - making continuous recommendations for how we can improve.  

• Communicate product marketing plans/strategies and results to executive leadership and other senior stakeholders 

• You will partner closely with key marketing stakeholders to identify areas of opportunity to build more habit among our buyer populations and bring those opportunities to life across marketing channels - including defining experimentation strategies and deriving insights from them 

• Leverage customer data and segmentation strategies to inform personalized and targeted communications across various channels, ensuring relevancy and enhancing customer engagement.

• You will bring a competitive perspective on what a best-in-class growth strategy and buyer product engagement looks like - and champion how that vision could come to life in Etsy’s buyer experience 

• Be an evangelist and change agent for the buyer experience on Etsy 

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• 10+ years of product marketing and/or consulting experience, preferably at an e-commerce company or two-sided marketplace.

• Proven track record of delivering customer growth through marketing 

• Experience using data to inform strategies and tell a strong narrative

• Strong record of collaborating with and influencing cross-functional teams across marketing, product management, analytics, UX and Research while maintaining great relationships 

• Experience with creating GTM initiatives at scale and leading them beyond launch into evergreen marketing campaigns

• Experience driving app marketing downloads and visits 

• Experience working with B2B customers as well as B2C within a dual sided marketplace

• Passion for competitive landscape and customer experience - you know your market, customers, and competition better than anyone, and you’re strong at integrating this information into your growth strategies.

• Creative with a passion for solving complex problems

• Experience distilling complex concepts into customer-facing messages 

• Thrive in an independent, high energy environment where tasks, priorities, and projects change rapidly.

• Passionate about Etsy’s mission and are brimming with ideas on how we could do it better.

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.