Product Marketing, New Products

Role Description

• Build. Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products and solutions, always connecting customer insights to roadmap strategy.
• Launch. Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand global customer reach and awareness. Deliver best-in-class product education and communications that bridge the gap between customer experience and product development.
• Grow. Develop messaging that demonstrates deep audience understanding to effectively sell, continuing to advocate for our customers, monitoring sentiment, and providing recommendations for new opportunities. Drive programs to acquire new users, improve their experience, and retain current customers. 

Responsibilities

• Positioning & Messaging: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more. 
• Research: Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market. Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously speaking to their challenges and pain points. Act as the voice of the customer in product development, design, and strategy sessions.
• Launch Execution: Develop and execute on full-funnel product launch strategies and tactical plans, collaborating closely with the product, growth, and integrated marketing teams on content and campaign development. Continuously bring launch learnings back to the product team to inform product development. 
• Enablement: Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers.
• Team Support: Provide general support across the team including forecasting resources with cross-functional teams and streamlining process excellence.
• Culture: Embody our core values and uphold our unique company culture. We value diversity and inclusion, and encourage our team members to be their authentic selves at work.

Requirements

• 8+ years of work experience, with 5+ years of B2B or B2C SaaS product marketing 
• Efficient, highly productive multitasker; ability to navigate ambiguity and eager to learn
• Proven success collaborating closely with Product, Marketing, Communications, Research, and Sales teams to deeply understand customers, develop messaging, create content, and execute on go-to-market campaigns
• Excellent communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging
• Proven track record of developing and delivering go-to-market plans
• Experience driving new business segment or services launches
• Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
• Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
• Bachelor’s degreeMBA nice-to-have