As Product Marketing Manager for Doctolib Practice, you will be responsible for the success of our free products offer for prospects in France and in Germany. Your objective will be to drive product launch, adoption, usage, satisfaction and future evolutions of our product.
Directly reporting to a Senior Product Marketing Manager, you will work closely with Product Management, Product Strategy, Market Research, GoToMarket Strategy, Analytics & other marketing teams.
Your mission
As Product Marketing Manager for Doctolib Practice products you will be in charge of:
- Product positioning (product bricks, structure, value proposition)
- Monitoring usage and satisfaction performance of your product
- Product Feedback: Analyzing customer feedbacks, market trends and competitive dynamics
- Ensuring a smooth customer journey from onboarding to daily usage
- Impactful engagement campaigns on product updates and usage
- Leveraging all marketing channels to promote our products on the market
- Product new features / add-ons strategic assessment: Market analysis and product recommendation for new features / add-ons for the product
- Product roadmap prioritization
- Leading the 360 degree monthly review meetings with Doctolib’s top management
- Driving cross-functional projects in an international environment with C-level involvement and direct user impact
You will be in charge of defining and delivering results on 3 KPIs at the heart of Doctolib’s economic model:
- Your product’s satisfaction (NPS)
- Your product’s revenue (MRR)
- Your product’s Churn Rate
Your skills
- You have 4-6 years of experience either in a B2B Marketing, Product or Strategy role
- You are a product lover, data lover and technology enthusiast who wants to revolutionize healthcare
- You’re strong in analyzing market dynamics to drive product and marketing strategy
- You have done your share of project management and can bring together multiple functions to get things done in a fast-moving environment.
- You have strong cross-functional leadership
- You have excellent communication skills, with the ability to articulate both verbally and in writing a compelling vision
- You are used to working in an international environment and able to think global / act local
- You are able to manage and prioritize multiple strategic projects and thrive in a fast-paced environment
- You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure)
- You have an entrepreneurial mindset with the ambition to transform the healthcare sector
- An understanding of the healthcare industry and a good vision of the future of healthcare is a plus.
- You are native speaker in French and fluent in English.German and Italian are a plus.
What we offer
- Perks and benefits include a public transport ticket, sponsored Urban Sports Club membership, lunch vouchers and more.
- A detailed and structured onboarding as part of our Doctolib Academy.
- Comprehensive learning opportunities such as our Doctolib e-learning programme, Learning Days and other training (e.g. soft skill training, product training and more.)
- Team-events and an annual company-offsite
- A Mentor to guide and support you
Job details
- Permanent position
- Full Time
- Location: Position based in our Levallois HQ
- Remunération : fix + bonus on objectives (according to your profile)
- Partial remote
About Doctolib
Founded in 2013, Doctolib is one of Europe’s fastest growing healthcare technology companies. Everyday we strive to fulfill three entrepreneurial missions:
- Improve the daily lives of healthcare personnel
- Make access to healthcare fast and equal for everyone
- Build a team of entrepreneurs dedicated to improving healthcare with a human-centric approach
We are dedicated to creating useful solutions for healthcare personnel and patients, regardless of age, condition or location. We strongly believe in prioritizing data privacy as we continue to build services with a positive social impact for the long run.
At Doctolib, we don’t just accept diversity, we respect and celebrate it! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability or place of origin. We take care of each other and are grateful for each Doctoliber’s contribution to our mission!