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Product Marketing Manager job at Asana

Asana is on a mission to help humanity thrive by enabling all teams to work together effortlessly. Product marketers (PMMs) at Asana play a core role in shaping how customers experience the product, sitting as strategic and tactical partners between the R&D and revenue teams. With the R&D teams, PMMs are key partners throughout the product development process and provide market and customer insights on what we should build and who we are building it for. With revenue teams, PMMs lead the go-to-market strategy and craft compelling messages and stories, which ultimately lead to customer acquisition and product adoption.

We are looking for a Product Marketing Manager to help shape and drive product and go-to-market strategies within our fastest-growing product area, Workflows. The Workflows pillar helps our customers make the process of getting work done efficient, effective, and delightful. As a Product Marketing Manager on Workflows, you will work across marketing, sales, product, and design to help define the vision of key features like automations, integrations, and more. To be successful, you'll need to be someone who thrives on cross-functional collaboration and is excited to partner with teams across the company to create the best experience for our customers.

If this sounds exciting to you, we'd love to meet you!

What you’ll achieve

Build relationships and partner with teams across Asana to define marketing strategies and execute on those plans to bring them to life
Gather and synthesize market, customer, and competitive insights to inform product and go-to-market direction
Craft compelling messaging and positioning that excites and educate customers, and optimize the channels through which you communicate them
Learn about customer use cases & feedback, package those insights, and promote them in a way that inspires action

About you

Have 6+ years of product, marketing, or relevant experiences
History of productive collaboration with product, design, and sales
Exceptional written and verbal communication skills
Strong analytical skills and experience with data-driven decision making
Proven ability to lead and influence cross-functional teams
Brings a great attitude and willingness to learn
Nice to have: B2B software experience

#LI-ST1

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

Product Marketing Manager, Workflows

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