Product Marketing Manager

Responsibilities

We’re looking for a results-driven, action-oriented Product Marketing Manager to help drive go-to-market strategy, messaging, and positioning for Workato’s Embedded Platform. In this high-impact role, you’ll be a key driver of growth—owning cross-functional GTM activities, helping to shape our narrative in the market, and enabling our teams to win.

You will define and execute marketing initiatives that establish Workato as a category leader in embedded integration, working closely with product, sales, customer success, and marketing teams to influence roadmap and revenue. You’ll bring a deep understanding of the buyer journey, translating technical capabilities into differentiated value propositions and full-funnel messaging.

In this role, you will also be responsible to:

• Create product positioning and messaging that differentiates our offerings and speaks to real customer needs across industries and regions.

• Develop go-to-market strategies for new product launches and key initiatives—from planning through execution and performance measurement.

• Create and scale sales enablement materials including pitch decks, battlecards, product one-pagers, and competitive comparisons.

• Partner with product management to influence the product roadmap based on market insights and customer feedback.

• Collaborate with demand gen and content teams to drive awareness, engagement, and pipeline through targeted campaigns.

• Conduct market, customer, and competitive research to inform product strategy and sharpen our value proposition.

• Develop compelling content across formats (web, blogs, videos, case studies, etc.) to support the entire buyer journey.

• Serve as a key contributor and voice in the market, representing the product in customer conversations, events, and webinars.

Requirements

Qualifications / Experience / Technical Skills

• 5+ years of experience in product or solutions marketing, preferably in B2B SaaS or tech.

• Proven experience creating successful content, including blogs, technical documentation, and thought leadership pieces.

• Strong understanding of the full marketing funnel and customer journey.

• Experience with cloud, microservices, integration, automation, low-code/no-code applications, and/or APIs preferred.

• Ability to develop and execute marketing strategies from the ground up.

Soft Skills / Personal Characteristics

• Excellent communicator who can manage multiple projects and stakeholders (product, sales, customer success, and marketing teams) in a dynamic, fast-paced environment from concept to execution.

• Strategic thinker – Understands and can build a “big picture” vision while executing tactical initiatives.

• Data obsessed – Analytical thinker who uses data to inform decisions and optimize marketing efforts.

• Adaptable & self-starter – Thrives in a fast-paced environment with evolving priorities.

• Customer-focused storyteller with the creativity and writing skills to communicate technical concepts authentically, building materials that resonate with customers and prospects.

For Colorado applicants, the pay for this role begins at $125,000 plus variable, benefits, perks and equity.