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Who we are
Bitpanda is on a mission to reinvent the world of finance and bring investing closer to everyone, everywhere. Today’s financial ecosystem is complex, exclusive and expensive, and we’re here to change this as the #1 investment platform in Europe and beyond. Our platform is rooted in the belief that investing should be safe, easy and accessible to all. With Bitpanda, everyone has the freedom and flexibility to invest in what they believe in - commission-free stocks, cryptocurrencies or even precious metals - starting from as little as $1.
Our story started in 2014 with our founders, Eric Demuth, Paul Klanschek and Christian Trummer. Since then, we’ve grown to a powerful and diverse team of 600+ people who represent more than 50 nationalities. Headquartered in Vienna, we’re proud to be Austria’s first unicorn and one of the fastest-growing fintechs in Europe. Our innovative technology serves over 3 million users and operates across multiple hub locations. Our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. If you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!
Your Mission
Reporting to the Head of Product Marketing, you will own the Bitpanda website ecosystem (website, blog, landing pages), from a marketing perspective. You will be responsible for driving the website as a marketing channel and work closely with the Product Manager - Website. Additionally, you will be supporting the Head of Product Marketing with go-to-market strategies, launch frameworks, and campaigns to drive awareness, adoption, and engagement. All these while keeping the customer front & center and making sure the product marketing strategy relies on user insights.
What you’ll do
- Own the Bitpanda website ecosystem (website, blog, landing pages) as a marketing channel, all along the funnel, from launch to activation and engagement
- Work to understand and identify Bitpanda’s users’ needs and make sure our products cater to those needs and solve real problems;
- Develop value propositions, benefit claims, key messaging, and positioning forBitpanda’s products, all aligned with the global brand strategy;
- Collaborate with product & marketing teams to build effective go-to-market strategies and launch frameworks, starting from user insights and leveraging the owned, earned, and paid communication channels;
- Consistently monitor the funnel health across multiple markets and build data-informed global campaigns to drive awareness, adoption, and engagement for Bitpanda’s products;
- Build out & maintain local website strategies together with the local marketing teams.
Who you are
- 3+ years of experience in product marketing in tech, preferably in a high-growth environment, owning a complex website ecosystem;
- Exquisite organizational and project-management skills;
- Good understanding of UX/UI, website tracking, user journeys & Content Management Systems;
- Previous experience of owning multiple tech products simultaneously, from launch to scale, all along the funnel;
- A strong track record in consumer marketing and understanding of owned, earned and paid marketing channels;
- Great analytical skills, with a proven track record in analysing data and extracting actionable insights to inform the product-marketing strategy;
- Exceptional communication skills, with the ability to work cross-functionally across multiple teams and departments to advance the product marketing work;
- Fast-paced, resilient and open to change in a rapidly growing global business that requires creativity, fast learning and out of the box thinking;
- Outstanding communication & interpersonal skills;
- Excellent English language skills (more languages are a plus)
What’s in it for you
- Top-notch “tech pack” (a.k.a.: the latest and greatest hardware) that you need to help Bitpanda move the needle, right from day one. The best part? You can choose between PC or Mac. And yes, noise-cancelling headphones are included!
- An attractive individual stock option plan in a high growth company, and a competitive salary
- Exclusive premiums when trading on Bitpanda
- Occasional company-wide and team events - both in-person and virtually!
- Learning & development opportunities
- A brand new, optimised-for-hybrid-working, HQ office located in Vienna’s fintech hub (in the second district) as well as local office location hotspots in Berlin, London, Madrid, Barcelona and Milan (to name just a few!)
- Bitpanda sustainable merch to keep you swagged out and living the Bitpanda brand
- A global Bitpanda team of fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people who are united (across cultures and time zones) by our unique way of working.
And, above all, the opportunity to learn & grow as part of Bitpanda’s incredible journey to become Europe’s #1 investment platform.
Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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