Product Marketing Manager, Website and Web Funnel

Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, other Marketing teams, Sales, Design, Developer Relations, and Communications, to name a few. Unlike many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.  We generate customer insights, drive go-to-market, and design and execute experiments and campaigns to drive growth.

We’re looking for a customer-obsessed product marketer to help Stripe.com web visitors find the solutions they’re looking for and get up and running as quickly as possible. This will include both a) helping web visitors of all kinds understand what Stripe has to offer them, and b) working to grow our self-serve business. Many startup founders, technical PMs, or developers decide whether Stripe is right for them and integrate with our APIs without ever talking to someone at Stripe. We’re looking for someone who is excited to improve all customers’ experience of evaluating Stripe’s solutions via the website, and self-serve customers’ experience of signing up for an account and going live with one or more Stripe products.

In this role, you’ll partner closely with cross-functional teams to tell the Stripe story across our site and help customers find the best solutions for their needs. You’ll develop Stripe- and solution- level messaging, positioning, and copy, and design experiments to test improvements and build cohesive customer experiences across our web funnel. The right candidate will bring creative thinking and deep customer empathy to develop user experiences that drive business outcomes. If this sounds like a challenge you’re excited about, we’d love to hear from you.

You will:

• Understand our customers within our target segments (including by talking regularly with current and prospective customers), and ensure our website and web funnel journeys are organized around their concerns, use cases, and priorities
• Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert across the new user experience to help shape the product roadmap and strategy
• Develop targeted messaging and positioning informed by user research, market insights, and product understanding
• Work closely with a range of cross-functional teams—product managers, engineering, design, UX research, other marketers—to develop compelling experiences on our website, dashboard, and docs; and create consistency in the campaigns and experiences across different stages of the funnel
• Write compelling copy and clear internal docs. This is a writing-intensive role, and the bar for your writing is high: you’ll write crisp, vivid prose, with confident control over voice and tone
• Track the right metrics, analyze data, and deeply understand our customer journeys to identify areas of opportunity, executing experiments in highly cross-functional environments, and an ownership mentality toward outputs
• Generate hypotheses and work with cross-functional teams to design and execute experiments to improve self-serve growth
• Consider new, creative approaches to have impact on core metrics—bundling, price experimentation, email marketing, in-product promotion, and much more
• Think globally as we work to expand our solutions around the world, adapting your understanding of local market needs, competitors and pricing accordingly

We're looking for someone who has:

• Possesses 7-10 years of relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting
• Customer oriented. You ground what you do in first-hand customer understanding. You do research, talk to users, and use these insights to inform cross-functional partners and infuse the right content and context in the customer experiences you build
• A team player. Product Marketers collaborate across the Marketing team, and with nearly every team at Stripe. You are able to work with a range of disciplines to execute on your work. This role is highly cross-functional and has mutual dependencies on product and engineering teams
• Organized. You are able to manage highly interdependent, complex projects and keep multiple parallel work streams on track. You can be trusted to get things done, move fast, and optimize for iterating based on lessons learned at every step
• Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
• Passionate about technology. You are keen to learn about how things work, and can explain technical concepts in ways that everyday people can understand
• Tasteful. You have deep empathy for busy founders and discerning developers, and can drive growth for Stripe while holding an excellent user experience as your north star
• Well-rounded. This role will require strong writing chops, UX and design sense, and empirical decision-making. You’ll need fluency in both the creative and scientific sides of marketing

Nice to haves:

• At least 3-5 years of marketing or go-to-market experience
• Experience working on marketing or growth throughout a product's lifecycle
• Experience working in B2B settings and with sales teams
• Experience working with the startup founder or developer audience is preferred but not required

You should include these in your application: 

• Your resume and/or LinkedIn profile