Product Marketing Manager, Web Point of Sale

Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

The Product Marketing Manager represents the customer's voice in product and go-to-market strategy decisions, promoting the growth and usage of products within the Square portfolio. You will ensure that the right audience gets the right message through the right channels. We are looking for a strategic, data-driven marketer to join Square as a Product Marketing Manager with global responsibility over Web Point of Sale, one of Square's growing payment products. Square's Web Point of Sale, also known as Virtual Terminal, enables small businesses to accept and record payments on their computer.

You have a understanding of product and GTM strategy, customer segmentation and marketing execution. We are looking for someone who has experience across the full acquisition funnel and product lifecycle, and is an excellent cross-functional collaborator. Reporting to the PMM Lead, this PMM will help define and guide marketing strategies to grow Web Point of Sale in new and existing markets.

You Will:

• Identify target customers, their needs, and explain how Square's Web Point of Sale will meet those needs through surveys, interviews, and quantitative usage analyses
• Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention
• Be the expert in Web Point of Sale's product positioning, value propositions, and foundational messaging to be used in product development and marketing campaigns
• Partner with Product Management, Design and Engineering to determine the product strategy and feature roadmap
• Lead a global go-to-market plan, ensuring all customer-facing teams are on-message and maximizing each channel
• Partner with channel partners to conceive of and implement email, paid media, in-product, offline, and experimental campaigns
• Track marketing program performance and improve through continuous testing
• Keep a pulse on competitors, helping our teams stay up to speed on the latest industry trends

• A BA/BS degree or equivalent practical experience
• 5+ years of experience in marketing, growth or lifecycle marketing in consumer tech (bonus points for SMB tech experience)
• Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned / earned channels
• Fluency in paid marketing channel strategy and measurement
• Strong quantitative analytical ability and excellent written and oral communication skills
• Genuine interest in and curiosity in helping small businesses succeed

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.