Product Marketing Manager, Web Point of Sale

The Product Marketing Manager represents the customer's voice in product and go-to-market strategy decisions, promoting the growth and usage of products within the Square portfolio. You will ensure that the right audience gets the right message through the right channels. We are looking for a strategic, data-driven marketer to join Square as a Product Marketing Manager with global responsibility over Web Point of Sale, one of Square's growing payment products. Square's Web Point of Sale, also known as Virtual Terminal, enables small businesses to accept and record payments on their computer.

You have an understanding of product and GTM strategy, customer segmentation and marketing execution. We are looking for someone who has experience across the full acquisition funnel and product lifecycle, and is an excellent cross-functional collaborator. Reporting to the PMM Lead, this PMM will help define and guide marketing strategies to grow Web Point of Sale in new and existing markets.

You Will:

• Identify target customers, their needs, and explain how Square's Web Point of Sale will meet those needs through surveys, interviews, and quantitative usage analyses
• Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention
• Be the expert in Web Point of Sale's product positioning, value propositions, and foundational messaging to be used in product development and marketing campaigns
• Partner with Product Management, Design and Engineering to determine the product strategy and feature roadmap
• Lead a global go-to-market plan, ensuring all customer-facing teams are on-message and maximizing each channel
• Partner with channel partners to conceive of and implement email, paid media, in-product, offline, and experimental campaigns
• Track marketing program performance and improve through continuous testing
• Keep a pulse on competitors, helping our teams stay up to speed on the latest industry trends

• A BA/BS degree or equivalent practical experience
• 5+ years of experience in marketing, growth or lifecycle marketing in consumer tech (bonus points for SMB tech experience)
• Experience in growth or lifecycle marketing via email, in-product, content marketing, and other owned / earned channels
• Fluency in paid marketing channel strategy and measurement
• Strong quantitative analytical ability and excellent written and oral communication skills
• Genuine interest in and curiosity in helping small businesses succeed

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.