Product Marketing Manager, Wallet

Product Marketing Manager, Wallet

Remote - USA & Canada

About

Brave is on a mission to protect the human right to privacy online. We’ve built a free web browser that blocks creepy ads and trackers by default, a private search engine with a truly independent index, a browser-native crypto wallet, and a private ad network (opt-in!) that directly rewards you for your attention. And we’re just getting started. Already 50 million people have switched to Brave for a faster, more private web. Millions more switch every month.

The internet is a sea of invasive ads and echo chambers. Big Tech makes huge profits off our data, and tells us what’s true and what’s not. Brave is fighting back. Join us!

Summary

Brave is looking for a Product Marketing Manager who will own our overall marketing strategy for Brave Wallet and upcoming features. You will define launch plans, execute your go-to-market approach, and manage ongoing campaigns to drive continued adoption and engagement of our Wallet product. You are comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be grounded in audience insights and will research the needs of the consumer audience. As a key contributor in the Marketing department, you will coordinate across all other major departments like Product, Engineering, Design, and PR.

Core responsibilities

• Be the voice for existing and future Brave Wallet users; drive market research and qualitative user feedback to inform future product roadmaps and launches. You should feel comfortable embedding yourself in the product development process with a deep understanding of user pain points and their needs. 
• Define comprehensive GTM strategies for new launches—rooted in audience research and insights—with a clearly defined value proposition and messaging across owned and outbound channels
• Partner with the design team, along with vendors and agencies, to translate user needs into effective messaging and creative assets 
• Manage complex launches and recurring post-launch programs & marketing campaigns that continue to drive product education and adoption
• Drive overall adoption of Brave Wallet, and ongoing usage of core features like Brave Swaps; you should have deep comfort with aggregate-level analytics like DAU / MAU

Requirements

• 5 years of product marketing experience in a B2C corporate or tech startup environment 
• Experience driving product marketing throughout a product's lifecycle: mapping out target personae, identifying product-market fit, driving adoption via organic channels for bottom-line impact
• Familiarity with the crypto wallet landscape (both hardware and software wallets), and the pros, cons, and value props of the other players in the space 
• Thought leadership and proficiency in DeFi, NFTs, DAOs, and web3
• Desire to engage with customers and understand their needs
• Proven ability to translate market research into useful messaging frameworks that drive adoption, and distill difficult technical concepts

• Data-driven, analytical problem-solver with a strong attention to detail
• Highly organized, able to manage interdependent, complex projects and keep various work streams on track
• Top-notch communication skills (written and verbal) and organizational abilities
• Grasp of essential technical concepts underlying the web 
• Strong sensibilities around privacy and understanding of Brave’s positions on it
  
  

Bonus points:

• Passion for all things web3—whether you’re a member of a DAO, manage multiple wallets (self-custody and non-custodial), or on the hunt for the next big NFT
• Understanding of privacy implications with crypto and decentralized experiences
• Experience working with web browsers or related platform technologies

Working at Brave

• Industry-leader in privacy, with a research and engineering team that’s innovating everyday to keep people safer online and beat Big Tech
• Highly competitive salaries & benefits, and generous home-office stipends
• Fully remote team (no office, no commute)
• Welcoming, humble, ridiculously smart teammates, and a truly flat org structure
• Opportunity to get in early at a hyper-growth company, and revolutionize the web
• Oh, and did we mention Brendan, our CEO & co-founder, invented JavaScript?

Check us out

LinkedIn | Glassdoor | brave.com