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Udemy

Product Marketing Manager - Udemy Business

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About Udemy Business
The Udemy Business Marketing team is responsible for finding, growing, and engaging organizations of all sizes that are in need of a modern, fresh, and engaging learning platform. We own the narrative, messaging, and positioning for Udemy for Business and drive strategic direction for the business. We believe in smart marketing that is clear, compelling, and based on data. 
The problems we're solving are big: the rapidly changing business landscape is forcing people to refresh their skills more frequently. Employees today seek and expect ongoing learning and development from their employer. Fueled by Udemy's unique and powerful content marketplace we are able to deliver on-demand and relevant learning content to organizations to close the skills gap. 
We're growing our team rapidly and building out a best-in-class B2B marketing team.
About the Role
We’re looking for an experienced product marketer to lead the growth of Udemy Business. You will be integral in telling the Udemy Business story and create compelling messaging, strategy, and resources for our Enterprise product. You will leverage market and competitive insights to influence product roadmap and increase GTM success. 
About You
You will be responsible for crafting and telling the narrative that is supported by market insights and analysis and help to create product direction for Udemy Business. You have experience in a variety of product marketing functions, including messaging and positioning, product launch, win/loss analysis, competitive analysis, and market insights. You’ve worked with customer-facing teams to enable them to speak to our product and vision and incorporate the customer’s voice into all that we do.
You will own the positioning and messaging of Udemy Business products by deeply understanding the platform, content, industry, and customer profile of Udemy Business buyers and end learners.  You will own competitive intelligence for similar products to clearly articulate our value and differentiation and partner with the sales team to close opportunities.

Here's What You'll Be Doing

  • Develop the end-to-end launch of new products and releases and manage the cross-functional implementation of the go-to-market plan
  • Translate customer and market needs for roadmap 
  • Own competitive intelligence and enable cross-functional teams through market and industry analysis 
  • Develop product messaging that differentiates the products in the market and resonates with various segments
  • Develop the necessary materials to support the effective marketing of our products (product presentations, product demos and videos)

We're Excited About You Because You Have

  • A BA/BS degree from an accredited university
  • 3-5+ years of experience in product marketing
  • Proven success with enterprise Saas B2B software product experience
  • An ability to translate customer needs into product roadmap and priorities 
  • Excellent relationship-building skills that can work across teams in different locations and functions.
  • Strong leadership and presentation skills that can communicate complex business products in a simple, compelling way.
  • Strategic, analytical thinking capabilities and a data-driven mindset.
  • A customer-centric approach in everything you do to make into go-to-market & product development processes world-class.
  • A proven ability to manage multiple projects in a fast-paced environment.
  • Excellent communication and presentation skills.
  • Experience with CRM (eg. Salesforce, Marketo), SQL, Excel, Powerpoint, Google Docs 
About Udemy
We believe anyone can build the life they imagine through online learning. Today, millions of students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is publicly traded and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. We will consider for employment qualified applicants with arrest and conviction records.
Udemy in the News
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Udemy
Udemy, Inc. is a for-profit massive open online course provider aimed at professional adults and students.
Website
Industry
E-Learning, EdTech
Founded
2010
Size
251-1K employees

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