Product Marketing Manager

ABOUT ROCKET MONEY 🔮

Rocket Money’s mission is to meaningfully improve the financial prosperity of millions of people. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

ABOUT THE ROLE 🤹‍♀️

The Product Marketing Manager will play a pivotal role in enriching the Rocket Visa Signature® Card user experience, working cross-functionally with our product, research, CRM, and executive teams to help us bring our credit card program to the next level. This individual is responsible for obtaining a deep understanding of cardholders and their challenges, and applying this knowledge to plan, produce, and deliver new lifecycle campaigns, strong messaging & positioning, improvements to the in-app and web experience, and research projects that evaluate product-market fit. 

Specifically, you will:

• Share ownership of lifecycle marketing strategy and execution with other PMMs on the team for the Rocket Visa Signature® Card program
• Develop and optimize customer engagement campaigns across email, in-app, and web channels using CRM tools
• Create compelling marketing copy and content that motivates action with cardholders at different stages of their journey
• Partner with Product and Research teams to continuously evaluate product-market fit, gather customer insights, and translate them into actionable marketing initiatives that drive the product forward
• Collaborate with Product teams to improve the cardholder experience with creative multi-channel solutions
• Design and implement A/B tests to optimize campaign performance and user engagement
• Collaborate with Creative teams to develop high-impact marketing assets and landing pages that drive desired user actions
• Work closely with Compliance and Legal teams to ensure all marketing materials meet regulatory requirements
• Monitor and analyze campaign metrics, creating regular reports on program performance and user engagement
• Report out project status updates on a regular cadence to the entire team to improve cross-team knowledge and alignment 
• Develop and maintain product marketing reference materials for internal stakeholders
• Conduct competitive analysis and stay current with credit card industry trends and best practices
• Work with Product teams to identify opportunities to enhance the in-app and web experience based on user feedback and behavior data

ABOUT YOU 🦄

Minimum Qualifications: 

• 3-4 years of experience in product marketing or lifecycle marketing
• Strong copywriting skills, including the ability to adapt writing to different mediums and for diverse audiences.
• Strong communication skills, especially with internal stakeholders. 
• Strong project management and cross-functional communication skills
• Exceptional organizational and time management skills
• Ability to work in a fast-paced work environment and adapt to changing priorities
• Experience building successful lifecycle marketing campaigns

Preferred Qualifications: 

• Experience working with CRM software. Bonus points for Braze experience.  
• An eye for compelling creative, e.g. success designing landing pages, email promotions, and/or ads that educate and motivate. 
• Enjoys spending time exploring data to tell stories, discover facts, innovate, and unlock new ways of approaching existing problems
• Willingness to abandon preconceptions and stay curious about the audience and their pain points, motivations, and behavior. 
• Experience in a startup-like environment, where execution and flexibility are paramount. 
• Experience building out product marketing reference assets. 
• Experience working with compliance and legal teams a plus
• Experience in the financial sector a plus

WE OFFER 💫

• Health, Dental & Vision Plans
• Competitive Pay
• 401k Matching
• Unlimited PTO
• Lunch daily (in-office only)
• Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)

Additional information: Salary range of $110,000 - $130,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.

Rocket Money is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.