Product Marketing Manager

Who we are: 

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do:

TripAdvisor is hiring a Product Marketing Manager for our Cruise Critic site, the world’s largest cruise reviews website and a subsidiary of TripAdvisor, Inc. This is a high-impact and highly visible role within the Cruise Critic organization and reports directing to the Senior Manager, Performance & Acquisition Marketing. The ideal candidate is eager to be part of a high performing marketing team and cross functional organization to deliver high impact, go to market activations. He/she thrives in a fast paced, dynamic environment, has a passion for customer centric product marketing and has an excellent understanding of integrated campaign management.

What you’ll do:

 This person will work cross-functionally with the product and sales team, along with other marketing members, to develop the externally facing materials of launching new products for the site. In addition, they will evaluate current sponsored placements on an ongoing basis with a focus on continued evolution. They will lead internal strategy around product launches through collaboration with all teams. This role will be instrumental in fully integrated efforts to develop greater understanding of our audiences and to help deliver effectively against them with new and existing products.

The key areas of responsibility include:

• Conduct market research to build an understanding of the market, analyze competitors and potential customers, and identify trends.
• Developing user and buyer personas.
• Work with the product and marketing teams to create materials that highlight product features and benefits. Materials would be used for marketing promotion and sales support.
• Developing the go-to-market strategy for new product launches. This would include developing value propositions across multiple audience sets. Ensure products are messaged consistently and flex to meet multiple audience needs
• Development of Sales material as well as training/aiding the sales teams on articulating the products’ benefits to prospects.
• Working with product management to define goals and metrics for product launches
• In collaboration with Sales and Product, develop new sponsored products as well as ideate on existing product evolution to drive account expansion
• In collaboration with Design, maintain the brand guidelines and asset management to ensure the brand is consistently represented across the organization, with an emphasis on marketing and partner efforts.
• Be the expert on the customer: Use internal knowledge and third-party data to understand customer needs, barriers and journey and build personas that can be shared/utilized throughout the organization.
• Drive competitive research strategy & socialize learnings to broader organization.

Skills and Experience:

We’re looking for someone who’s analytical, proactive, strategic, not afraid to speak up, and who’s ready to lead audience development/traffic acquisition for our growing businesses.

• Bachelors’ degree in Marketing, Business or related field
• 5 years of experience within a marketing organization, with a focus on product marketing.
• Proven ability to work with a sales organization and identify/build collateral (demo decks, one-pagers, etc.) that meet team go-to-market needs while also capturing more revenue
• Demonstrable knowledge of designing a segmented/targeted communications program
• Knowledge of project management skills
• Proficiency in prioritizing and multitasking in a fast paced, dynamic environment
• Strong cross-team collaboration and relationship-building skills required
• Experience analyzing a competitive landscape and identifying points of product differentiation
• Excellent written and verbal communications skills required
• Ability to embrace & drive change - test and learn culture!
• Bachelor’s degree required.

At Cruise Critic, we have built an open & collaborative environment and we hire the people we want to work with (not just the ones with the right qualifications), but who also think differently and challenge the status quo.  We empower people, giving the support and autonomy needed to succeed. We embrace data to make decisions and overcome obstacles. We choose speed over perfection, but not at the expense of quality. We do what we do well, but we’re always looking to make it better.  Let us know if you’d like to help.

What We Offer 

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses and equity plan
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• State-of-the-art offices: dining, coffee points, and leisure areas

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected].

If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers!

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