Product Marketing Manager

More people are now involved in creating and distributing content than ever before. We have all become the media, the media has been marginalized, and brands are now broadcasters. Everyone has a story to tell or something to sell. A need to create and connect, post and publish, showcase and share. So, say hello to Strapi! We exist to fuel the world’s creativity and productivity by unleashing the power of content. Beyond a headless CMS, we are building an open, composable content platform. Infinite customization capabilities, the largest open-source community, and a broad open ecosystem.

Strapi has a caring, transparent, and collaborative culture as a whole, but every team creates its own energy and environment.

At Strapi, we don't expect you to meet all of the requirements. If you believe in what you have to contribute and in your ability to elevate the team, we want to hear about your story. Few of us would be here had we not taken the chance.

We are seeking an experienced Product Marketing Manager to drive both the growth of the open-source project and revenue from paid products. The ideal candidate will be responsible for crafting and executing marketing strategies that resonate with our developer persona and help us achieve our business goals. The position requires industry knowledge and familiarity with web development, Vibe coding, and ideally, Headless solutions and the Open Source ecosystem.

This role is remote from one of the following countries: France, Italy, Spain, Poland, Lithuania, Romania.

- Oversee product launch campaigns for various product CMS, Cloud, and Marketplace in partnership with the product team.

- Collaborate with the VP of Marketing and Head of Demand Generation to execute OKRs and initiatives.

- Oversee customer marketing and create compelling case studies.

- Build and maintain AI agents to scale messaging efforts, stay aligned with market positioning, and gather competitive intelligence.

- Train and enable the sales team on new product launches, develop sales collateral, and support ecosystem partners with assets and promotional efforts.

- Bachelor's degree in computer science, marketing, business, or a related field

- 3+ years of experience in product marketing in the software industry, preferably in web development or open-source software

- Strong understanding of the developer persona and web development tools, technologies, and trends

- Experience building AI agents or leveraging Gen AI solutions for product marketing initiatives

- Excellent written and verbal communication skills in English

- Experience in creating product messaging, positioning, and go-to-market plans

- Demonstrated ability to work cross-functionally with sales, product, and engineering teams

- Self-starter with strong analytical and problem-solving skills

- Experience in creating and managing content such as blog posts, whitepapers, case studies, and video tutorials

- Love challenging and deep complex solving environments

- Bonus if you already worked in a remote company before

- Work from anywhere: We're a remote-first company, so we can work wherever our home is. And WiFi.

- Expanded health benefits: Including premium medical, dental, and vision coverage.

- Equity for everyone: We win together. On top of a competitive salary, every Strapier has equity that grows with you in the company.

- Parents on a mission: 16 weeks of fully paid parental leave for every new Strapi parent.

- You'll always be up to date: We’ll cover all hardware and software needed, so you’re always with the latest versions.

- Grow as you are: From day one, we provide budget and tools to learn and grow both professionally and personally.

- Offsite: We all gather physically or virtually twice a year.

- Mental health support: We offer Moka.care one-on-one sessions with certified specialists.

- Emergency days: 5 paid days per year (minimum), for each Strapier in trouble (miscarriage, grief, domestic violence, sick kids or dependants) who needs a day or a few days off to manage it.

- This process tends to take 2-3 weeks max, but happy to adapt to your specific needs.

- First video call with the Talent Acquisition Team or the hiring Manager

- Technical assessment & Assessment debriefing

- Team meetings (with a few Strapiers)

- Call with the Head of the Department

- References check

- Values assessment

- More details here: https://miro.com/app/board/uXjVOMEXZ58=/ 

- At any moment, the process can stop, and the team will be happy to give you a call to share their feedback or get into more details.

Strapi's mission is to empower the worldwide community of users to build a million tailor-made projects. To do that, we are growing a diverse team representative of the users we serve. We are committed to building a safe workplace where everyone feels empowered to bring their authentic selves. By being you and bringing your unique differences, perspectives, cultures, experiences, lifestyles, and challenges, you actually help all of us succeed and grow to be the best version of ourselves! It is important to us to create an accessible and inclusive candidate experience. Please let us know if there are any adjustments we can make to assist you during the hiring and interview process.

Take a look at our open positions on our Careers Website, join our community, read our latest news on Strapi's blog, learn more about our story, and check out our Glassdoor page!