Product Marketing Manager

The Product Marketing team at Square ensures that the right customers are getting the right message through the right channels, and represents the customer's voice in product strategy decisions. As an EU-based PMM for the Square for Restaurants team, you'll champion the voice of the customer when developing and marketing our products - identifying which customer segments Square can serve in Europe), understanding these sellers' needs, and using these insights to influence Square's product roadmap. You'll have understanding of product strategy, branding, full-funnel integrated marketing strategy and sales enablement, as well as a track record of cross-functional coordination.

Reporting to a Product Marketing Manager, you will partner with Product, Creative, Engineering, Central Marketing, Communications, and Sales globally to lead marketing for our Square for Restaurants products in the area.

Square supports remote working within the Republic of Ireland.

You Will:

• Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers
• Have deep empathy for our customers' pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage), and develop solutions to meet those needs.
• Ensure that the voice of the customer is always represented in every customer product and marketing experience
• Work with global product managers, engineers, designers, data scientists, and other team leads to identify impactful opportunities, prioritise efforts and share insights in European markets
• Review competitive offerings and promote ongoing differentiation in our marketing and products
• Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities
• Partner with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
• Work with designers and copywriters to develop compelling and unique marketing collateral across channels
• Ensure product releases are launched with appropriate localisation and messaging for Europe.

You Have:

• 5 years+ experience working in product or brand marketing, growth or lifecycle marketing, or similar go-to-market positions
• Experience designing go-to-market strategies for brand or product launches, and conducting customer insights research
• Work experience in other European markets
• Understanding of B2B marketing
• Passion for Square and desire to help Square Sellers succeed

Even Better:

• Experience in FinTech, marketing to small businesses
• Work experience in hospitality
• International language skills i.e. Spanish or Italian

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.