Product Marketing Manager

Splash’s mission is to develop the most innovative event technology to help marketers reach and engage their target audiences. From simplifying event creation to capturing attendee insights and measuring event impact, Splash enables teams to efficiently scale event programs and connect event-driven engagement to business results. More than half of the Fortune 500 use Splash to streamline event marketing execution and optimize performance.

What we’re looking for ?

Splash is looking for a Product Marketer who can help us execute go-to-market strategy and revenue enablement. This person is able to think strategically, but will also be in the weeds with all of the necessary execution, which will include production of a variety of product content and messaging materials, competitive enablement (e.g. battle cards), website copy, training materials, etc. This person needs to be an exceptional writer, communicator, and educator. They need to be organized and able to build consensus, especially with product and sales. Additionally, they must develop a deep understanding of our market, our competition, our product, and Splash’s unique positioning. 

In this role, you’ll get to…

• Develop and execute go-to-market plans for new features and services, including positioning, packaging, distribution, promotion, and differentiation.

• Work with Product Management to distill key functionality and benefits into core product marketing messages.

• Create toolkits for sales, CS, and marketing for all product releases and launches, ensuring they are equipped to sell the solution, including messaging and positioning by user/buyer persona and vertical.

• Develop internal and external collateral: playbooks, competitor battlecards, datasheets, webinars, presentations, etc.

• Deliver sales enablement materials and programs that increase close rates and decrease time to close.
  Collaborate with the Product team on both the internal and external product roadmaps and how and when to communicate them.

• Support demand generation activities from messaging definition, thought leadership, and collateral development.

• Support the content team with thought leadership content, customer success stories/use cases, PR & AR initiatives, and events.

• Be the liaison between product, marketing, customer success, sales, and the broader business for timing and scope of new rollouts, launches, etc

Qualifications:

• 5+ years of product marketing or related experience at a B2B SaaS company.

• Strong product instincts and technical curiosity, which translates to clear packaging, positioning, and messaging.

• Ability to identify and create a range of marketing assets to generate interest, sales, and product adoption (and a portfolio to show).

• Experience developing and executing go-to-market plans, competitive enablement, and market research.

• Strong communication, presentation, writing, and analytical skills; you care about measuring results, iterative processes, and proving impact.

• Proven ability to manage multiple projects in a fast-paced environment.

• Executional excellence; you have a keen eye for detail, process, and timeline.

• Collaborative attitude, with an enthusiasm to work cross-functionally.

Not a dealbreaker, but it’d be great if you had…

• Worked in the event marketing or event technology industry.

• Created competitive enablement using a platform such as Crayon or Klue.

• Delivered product webinars and demos to prospects and customers.

• Presented at a user conference or product roadshow.

• Conducted market research, analyzed win-loss reports, and/or interviewed your target market.

• Been certified as a Product Marketing Manager, or have notable technical/software certifications (e.g. Tableau, Salesforce, Marketo, etc.)

What we offer and other fun stuff!

We’re taking a new and improved approach to compensation and the way we #takecare of our Splashers. An approach that makes a lot more sense in this remote world we live in and looking toward the future of work. You can read more here. In a nutshell, we offer…

• ? Competitive base salary and stock options. Our success is your success ?

• ?  Brand new MacBook Pro and monthly stipend for work-from-home expenses.

• ?  Great healthcare benefits, with paid coverage for you and your family

• ?  Plenty of vacation days, with Splash-specific days off and 2 extra Mental Escape (M.E.) days per month to unplug from work

•  ?  Remote first organization

• A bunch of other great perks/benefits that would make this description too long if we included it ?

It doesn’t stop there! Although we’re a remote company, we understand the importance of in-person connection. ? We have a yearly company offsite in New York (pending it being safe health-wise) and fun virtual events with the rest of your team and the company (IRL too when it’s safe!).

What’s next?

If you’re interested in joining the team, apply below and you can expect to hear from us soon ?. Please give us at least 2 weeks to get back to you. We promise we’re not ignoring you, playing Pokemon all day, or listening to the new J. Cole album on repeat (even though it’s ? ). It just takes a little TLC to go through all the applications and see if there’s a possible fit for you here.

Splash is an equal opportunity employer. 

We collect personal information (PI) from you in connection with your application for employment with Splash, including the following categories of PI: identifiers, 8 personal records, 9 commercial information, 10 professional or employment information, 11 non-public education records 12 and inferences drawn from your PI. 1314 We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at [[email protected]].