Product Marketing Manager

About the team: 

Sift is on a mission to help everyone trust the internet. Fraudsters and businesses are in a race for the customers wallet, and the Sift Digital Trust & Safety platform protects every online transaction. The Product Marketing organization’s mission is simple. Know the Customer. Know the Product. Connect the Two. 
Product Marketing Management bridges the gap between Product and - essentially everyone else. This team member will work closely with Product Management, Marketing, Sales and Customer Success to create and execute strategy for the account security line of business.

What we’re looking for: 

The ideal candidate for this position understands the fraud landscape and can be an evangelist to prospects and customers. Be ready to set the product strategy, build the product narrative, enable sellers, and pitch to prospects. Have the technical skills to create compelling demos and the charisma to deliver on stage at events. If this sounds like you, keep reading

What you’ll do:

Develop and maintain product positioning and messaging that resonates with the target buyer personas by translating technical details into customer features and benefits
Partner with Product Management to understand the value of product features and benefits and provide feedback and insights for roadmap plans
Create and execute marketing plans that drive awareness, engagement and product adoption
Educate both internal and external stakeholders on our product features and their benefits
Create marketing collateral (e.g. datasheets, product videos) that articulate the product value and its benefits
Develop and maintain sales enablement materials, including pitch decks, battlecards, cheat sheets, customer references, etc. that align with the buying process and help move prospects & customers through the sales cycle
Plan for feature launches manage the cross-functional implementation

What would make you a strong fit:

• 3+ years of product marketing experience in B2B SaaS or Enterprise software
• Experience managing strategy and GTM efforts for a product / product line
• Strong visual and verbal storytelling skills
• Technical background with ability to build and deliver demos
• Experience launching SaaS products in ML, identity, and/or security domains
• Curiosity, creativity, and a strong ability to distill complexity into crisp, easily comprehensible messaging

Bonus points:

• Experience in online fraud detection and prevention
• MBA with a proven track record

A little about us:

Sift is the leading innovator in Digital Trust & Safety.  Hundreds of disruptive, forward-thinking companies like Zillow, and Twitter trust Sift to deliver outstanding customer experience while preventing fraud and abuse.

The Sift engine powers Digital Trust & Safety by helping companies stop fraud before it happens. But it’s not just another anti-fraud platform: Sift enables businesses to tailor experiences to each customer according to the risk they pose. That means fraudsters experience friction, but honest users do not. By drawing on insights from our global network of customers, Sift allows businesses to scale, win, and thrive in the digital era.

Benefits and perks:

• Competitive total compensation package
• 401k plan
• Medical, dental and vision coverage
• Wellness reimbursement
• Education reimbursement
• Flexible time off

Sift is an equal opportunity employer. We make better decisions as a business when we can harness diversity in our experience, data, and background. Sift is working toward building a team that represents the worldwide customers that we serve, inclusive of people from all walks of life who can bring their full selves to work every day.

This document provides transparency around the way in which Sift handles personal data of job applicants: https://sift.com/recruitment-privacy