Product Marketing Manager - RevOps

All full-time regular employees will be eligible for the following benefits:

• Workato Stock Options at one of Silicon Valley’s fastest growing startups

• Health benefits: Medical, dental, vision for yourself and covered dependents/domestic partners

• Pre-tax benefits: Medical and dependent care flexible spending accounts, health savings account, 401k, and commuter benefits

• Company-paid life insurance and short/long-term disability insurance

• Paid maternity/parental leave benefits for new parents

• Enhanced employee assistance program for mental wellness

Position Summary

We are looking for an exceptional Product Marketing Manager to join the growing RevOps team. This role will report into our startup within a startup - the business unit responsible for marketing and selling to RevOps (sales, marketing & customer success operations) personas. As the second member of the RevOps PMM team, you have developed strong skills in core product marketing capabilities and can operate self-sufficiently, but you are looking for a new role that is collaborative and where you can have immediate meaningful impact. 

You are a self-starter, organized, highly collaborative, enjoy leading multiple high-priority projects, and enjoy creating content (blogs, white papers, webinars, etc.) for us in creating pipeline and nurturing prospects in the sales cycle. 

You will play an integral role in defining Workato’s go-to-market strategy and sales process for bringing on new customers and users in marketing, sales, and customer success teams across our commercial and enterprise segments. The role will also work closely with the Workato Marketing, Sales Development, Sales and Solutions Consulting teams focused on helping customers in RevOps purchase and find success with Workato. 

In order to be successful in this role, you must be able to articulate technology and communicate the value propositions of the Workato platform to business and technical prospective users and buyers, especially as it relates to the technologies they use and business problems they have as related to Revenue Operations. You will also help shape the product and direction of the company by communicating market needs to the Product Management, Business Development, and Growth teams. 

Responsibilities

We are looking for an exceptional Product Marketing Manager to join our growing team. In this role, you will be responsible to:

• Contribute to delivery of core PMM strategy for the RevOps Team by owning & supporting campaigns, initiatives, content, events, and more.

• Act as the primary marketing contact at Workato for all things RevOps, whether that be writing gated assets, speaking at RevOps events, and more

• Partner with Demand Generation to execute on the RevOps Events Calendar including virtual and live webinars, conferences, customer events, and more.

• Contribute to key pipeline generating campaigns to support the business unit meeting hyper-growth sales targets.

• Partner with Sales Enablement on programming and certification to improve KPIs for field teams on messaging, competitive, product, and market trends.

• Build a pipeline of customer testimonials and develop up-to-date customer stories (such as videos, one-pagers, blog posts, internal and external presentations, etc.) with a view toward articulating value and supporting sales outcomes

• Stay on top of news regarding the Integration and Automation tech markets and surrounding markets

• Build credibility and awareness for the Enterprise Automation category through customer stories on strategic customer accounts -- and the value Workato brings to the table.

• Articulate and educate on business and technical concepts to RevOps personas

• Work closely with the RevOps Solutions Consulting team at Workato to drive Go-To-Market strategies, messaging, connector roadmaps, partner solutions, and overall market evangelism

Requirements

Qualifications / Experience / Technical Skills

• BA/BS or equivalent education 

• 2+ years of experience in a SaaS organization with preference towards Sales & Marketing SaaS-tech companies

• 2+ years in a direct PMM or RevOps capacity or consulting position working with a RevOps team 

• Deep familiarity with the RevOps technology ecosystem (CRM, MAP, SEP, ABM, etc) and/or RevOps processes (lead management, outbound, deal desk, pipeline management, renewals & expansions, quote-to-cash, etc)

• A passion for technology and translating that passion into business impact for customers

• Excellent verbal communication and presentation skills in front of all audiences (business & technical)

• Strong interpersonal skills and experience working with Demand Generation, Sales, Content, Events, Enablement, Product, and Customer Success teams

• Experience developing marketing campaigns with proven outcomes meeting pipeline goals

Soft Skills / Personal Characteristics

• Strong written and communication skills to develop content that resonates with prospective and current customers, partners, and internal stakeholders

• Results oriented with strong time management skills, highly organized, and driven to succeed

• Passion and ability to work well in a scrappy, fast-paced, rapidly changing environment, with many cross-functional teams

• Ability to travel as needed but rarely