Get new job offers from in your mailbox every week

Receive more Product jobs in your inbox

Workato logo

Product Marketing Manager - RevOps

Retirement benefits
Professional development opportunities
Stock options
Parental leave
Commuter benefits
This job offer is closed.
Browse more Product Marketing Manager jobs

About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful. 

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning. 

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. 

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. 

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers

All full-time regular employees will be eligible for the following benefits:

  • Workato Stock Options at one of Silicon Valley’s fastest growing startups

  • Health benefits: Medical, dental, vision for yourself and covered dependents/domestic partners

  • Pre-tax benefits: Medical and dependent care flexible spending accounts, health savings account, 401k, and commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Paid maternity/parental leave benefits for new parents

  • Enhanced employee assistance program for mental wellness

Position Summary

We are looking for an exceptional Product Marketing Manager to join the growing RevOps team. This role will report into our startup within a startup - the business unit responsible for marketing and selling to RevOps (sales, marketing & customer success operations) personas. As the second member of the RevOps PMM team, you have developed strong skills in core product marketing capabilities and can operate self-sufficiently, but you are looking for a new role that is collaborative and where you can have immediate meaningful impact. 

You are a self-starter, organized, highly collaborative, enjoy leading multiple high-priority projects, and enjoy creating content (blogs, white papers, webinars, etc.) for us in creating pipeline and nurturing prospects in the sales cycle. 

You will play an integral role in defining Workato’s go-to-market strategy and sales process for bringing on new customers and users in marketing, sales, and customer success teams across our commercial and enterprise segments. The role will also work closely with the Workato Marketing, Sales Development, Sales and Solutions Consulting teams focused on helping customers in RevOps purchase and find success with Workato. 

In order to be successful in this role, you must be able to articulate technology and communicate the value propositions of the Workato platform to business and technical prospective users and buyers, especially as it relates to the technologies they use and business problems they have as related to Revenue Operations. You will also help shape the product and direction of the company by communicating market needs to the Product Management, Business Development, and Growth teams. 


We are looking for an exceptional Product Marketing Manager to join our growing team. In this role, you will be responsible to:

  • Contribute to delivery of core PMM strategy for the RevOps Team by owning & supporting campaigns, initiatives, content, events, and more.

  • Act as the primary marketing contact at Workato for all things RevOps, whether that be writing gated assets, speaking at RevOps events, and more

  • Partner with Demand Generation to execute on the RevOps Events Calendar including virtual and live webinars, conferences, customer events, and more.

  • Contribute to key pipeline generating campaigns to support the business unit meeting hyper-growth sales targets.

  • Partner with Sales Enablement on programming and certification to improve KPIs for field teams on messaging, competitive, product, and market trends.

  • Build a pipeline of customer testimonials and develop up-to-date customer stories (such as videos, one-pagers, blog posts, internal and external presentations, etc.) with a view toward articulating value and supporting sales outcomes

  • Stay on top of news regarding the Integration and Automation tech markets and surrounding markets

  • Build credibility and awareness for the Enterprise Automation category through customer stories on strategic customer accounts -- and the value Workato brings to the table.

  • Articulate and educate on business and technical concepts to RevOps personas

  • Work closely with the RevOps Solutions Consulting team at Workato to drive Go-To-Market strategies, messaging, connector roadmaps, partner solutions, and overall market evangelism


Qualifications / Experience / Technical Skills

  • BA/BS or equivalent education 

  • 2+ years of experience in a SaaS organization with preference towards Sales & Marketing SaaS-tech companies

  • 2+ years in a direct PMM or RevOps capacity or consulting position working with a RevOps team 

  • Deep familiarity with the RevOps technology ecosystem (CRM, MAP, SEP, ABM, etc) and/or RevOps processes (lead management, outbound, deal desk, pipeline management, renewals & expansions, quote-to-cash, etc)

  • A passion for technology and translating that passion into business impact for customers

  • Excellent verbal communication and presentation skills in front of all audiences (business & technical)

  • Strong interpersonal skills and experience working with Demand Generation, Sales, Content, Events, Enablement, Product, and Customer Success teams

  • Experience developing marketing campaigns with proven outcomes meeting pipeline goals

Soft Skills / Personal Characteristics

  • Strong written and communication skills to develop content that resonates with prospective and current customers, partners, and internal stakeholders

  • Results oriented with strong time management skills, highly organized, and driven to succeed

  • Passion and ability to work well in a scrappy, fast-paced, rapidly changing environment, with many cross-functional teams

  • Ability to travel as needed but rarely

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Workato
Workato, a leader in Gartner MQ, is more than an iPaaS. It's an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.
Cloud Computing, Data Integration
251-1K employees

Similar jobs
251-1000 employees
Health insurance
Paid time off
On-site amenities
Employee discount programs
1K-5K employees
Employee discount programs
Parental leave
Carto logo
Product Marketing Manager - Spain
Business Intelligence
Data Visualization
51-250 employees
Health insurance
Stock options
Asynchronous work
Tuition reimbursement

Get new job offers from in your mailbox every week

Receive more Product jobs in your inbox

Shapr3D logo
Senior Product Marketing Manager
3D Printing
3D Technology
51-250 employees
Health insurance
Glovo logo
Product Marketing Analyst - HQ
Delivery Service
Food Delivery
5K-10K employees
Health insurance
Paid time off
Flexible work schedule
Home office stipend
Remote work options
Parental leave
Learning and development budget